Vittoria Ceretti is the Face of Proenza Schouler Debut Fragrance Arizona

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Proenza Schouler

Fashion designers Jack McCollough and Lazaro Hernandez created their debut Proenza Schouler‘s fragrance named Arizona. Inspiration behind the fragrance are designers’ love of nature, escapism and freedom that road trips bring. The bottle was designed to resemble a block of glittering quartz. Supermodel Vittoria Ceretti is the star of Proenza Schouler Arizona‘s 2018 advertising campaign captured by fashion photographer Tyrone Lebon.

Our trips out West really informed our storytelling. It’s that feeling of disconnecting and getting closer to nature. That’s why the name – it’s not about Arizona as a state so much as a state of mind, that feeling of escape. We collected crystals and things like that that we’d being to meetings, and that’s why we were so keen on the idea of using cactus flower. We found this one flower that blooms only one night a year, and we really wanted to be able to extract from that. Luckily L’Oréal likes a challenge. It’s an ingredient that hasn’t been used before.” – Jack McCollough for Vogue, on road trips that inspired Arizona fragrance.

Discover more images + video campaign bellow:


Proenza Schouler

Proenza Schouler

Proenza Schouler

Proenza Schouler

Proenza Schouler