Uni introduces Kaia Gerber as its first Creative Partner in Residence, expanding her relationship with the ocean-powered body care brand into a long-term creative role. Alexandra Keating founded Uni with a focus on clean, sensorial body care formulas designed to perform while bringing a more considered approach to daily routines.
NEWS
Gerber joins Uni as a creative partner with a broad role across the brand. She will work with the team on content, product development, marketing initiatives and wider creative direction. The appointment places her inside the brand’s growth strategy rather than in a single campaign role. Uni frames the partnership around Gerber’s own approach to body care and her existing connection to the products.
The collaboration begins with a campaign for Uni’s bestselling 24-Hour Body Serum, along with the Plush Marine Shower Oil and Golden Microalgae Body Oil. Gerber first discovered Uni after receiving the products as a gift. She contacted Keating directly after trying them, which led to a conversation between the two and later developed into a formal partnership.
Gerber says Uni matched the way she already thinks about body care. She connects with the idea that people should give body care the same attention they give facial skincare. She also points to the 24-Hour Body Serum and Golden Microalgae Body Oil as products she uses for moisture, fast absorption and a finish that avoids stickiness or transfer.
Keating describes Gerber as someone who approaches her body with intention, from training to skin care afterward. She says Uni exists as skincare for the body and sees Gerber as a natural fit for that philosophy. Keating also emphasizes the direct nature of their connection. Gerber did not come to Uni through a deal. She found the products, liked them and reached out first.
The campaign arrives as Uni prepares for a major retail expansion with Ulta Beauty. Starting July 12, Uni will enter every Ulta Beauty location in the United States, reaching more than 1,600 stores. Gerber’s campaign imagery will appear across Ulta Beauty nationwide, supported by a broad marketing rollout that includes out-of-home advertising, digital activity and influencer marketing.
