Armani Beauty has named Vittoria Ceretti its new global makeup ambassador, placing the Italian model at the center of its latest beauty chapter. To mark the appointment, Ceretti stars in a new campaign for Luminous Silk Foundation, one of the brand’s most recognized products. Armani Beauty cites her powerful runway presence and understated elegance as qualities that align with the house’s approach to natural sophistication.
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Ceretti enters the role after more than ten years connected to Giorgio Armani. She has walked for the Maison since the early stages of her career and has continued to work with the brand across fashion and beauty. Her appointment gives that relationship a new direction, extending her presence from the runway into makeup and skincare campaigns.
“Armani has been part of my life for a decade, so becoming an ambassador feels incredibly meaningful and full circle,” Ceretti said. “I’ve always admired their timeless approach to beauty and the way they celebrate individuality with such integrity. I’m honored to represent a house I’ve loved for so long.”
The model also described the appointment as “the culmination of a journey,” pointing to the length and depth of her connection with Giorgio Armani. Her Italian roots strengthen that link, placing her within a brand language. Armani Beauty frames Ceretti as one of the most prominent models of her generation, with a contemporary femininity.
The campaign opens with Luminous Silk Foundation, whose lightweight formula and skin-like finish match Ceretti’s subdued beauty aesthetic. Armani Beauty keeps the focus on complexion, radiance, and a polished finish close to the skin.
The new role also builds on Ceretti’s recent work with Giorgio Armani. She appeared in the Giorgio Armani SS26 campaign, continuing a relationship that has developed across seasons and formats. As global makeup ambassador, she will front the Luminous Silk Foundation campaign and appear in upcoming makeup and skincare campaigns for the brand.
