Balenciaga introduces an AI-powered Fragrance Advisor designed to support online clients as they explore the Balenciaga Fragrance Collection of ten parfums. The tool offers a structured yet conversational way to navigate scent selection, extending the brand’s approach to digital service beyond standard chat functions.
The Fragrance Advisor operates independently from the site’s existing chat services. Rather than answering transactional questions, it focuses on discovery and guidance. Balenciaga programs the system with expert input to deliver detailed explanations of each fragrance, along with practical direction on how to wear them.
Once a client opens the Fragrance Advisor tab, the interface presents a series of open-ended prompts designed to initiate conversation. These prompts encourage users to reflect on personal preferences and intentions, creating a starting point for more specific recommendations. The system then evaluates responses related to taste, current mood, desired fragrance effect, and lifestyle. Based on this information, it offers tailored advice that connects individual context with the available parfums.
A client may seek a distinctive signature scent that feels assertive and recognizable, or they may prefer an option suited to professional settings with a quieter presence. The system addresses these scenarios through clear descriptions and practical suggestions, helping users understand how each fragrance performs across different moments of the day and types of occasions.
Beyond single-scent recommendations, the Fragrance Advisor also explains layering techniques within the Balenciaga collection. It outlines how multiple parfums can interact when worn together, allowing certain notes to surface while others provide structure. The guidance focuses on maintaining clarity between notes while encouraging exploration across different combinations.
Balenciaga designed the Advisor to demystify the often complex process of choosing a fragrance. By translating sensory language into accessible explanations, the tool supports informed decision-making rather than impulse selection. The system explains composition, effect, and wearability in a way that connects product knowledge with personal context.
The Balenciaga Fragrance Advisor is available now on Balenciaga’s website in Europe, Japan, South Korea, the United Kingdom, and the United States. With this launch, Balenciaga offers a structured digital path into its fragrance universe, using technology to support thoughtful choice and informed exploration across its collection.
