Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open skies.
FRAGRANCES
The campaign centers on Dean’s sense of freedom within London, moving between street-level scenes and elevated views across parklands. Starlings appear as a recurring reference point, guiding the visual narrative and echoing the theme of movement through air and space. Dean describes the feeling captured in the film as one of weightlessness, referencing the sensation of flying above everything and existing beyond reach.
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Music plays a central role in the project. Dean wrote the soundtrack that accompanies the campaign, allowing her voice to shape the atmosphere as well as the imagery. Her involvement extends beyond performance, placing her creative perspective at the core of how the fragrance is introduced. Burberry points to Dean’s ability to reshape familiar musical forms as a reason for the partnership, drawing a parallel between her approach to songwriting and the character of the parfum.
Burberry Her Parfum arrives as the most concentrated interpretation within the Burberry Her fragrance family. The scent opens with cherry and pear, creating a vivid first impression that leans into fruit-forward notes. From there, the fragrance develops into a layered heart built around amber accord, freesia accord, whipped cream accord, and patchouli oil. These elements introduce warmth and depth, balancing sweetness with earthy tones. The base settles into vanilla absolute, moss, and musk, extending the composition with a grounded finish.
Dean connects the fragrance’s cherry note to personal memories of London. She associates the scent with cherry blossom trees that bloom across the city in spring, when streets and parks take on a pink hue.
Burberry Her Parfum is now available through the brand’s website and major retailers including Sephora, Ulta, Macy’s, and Nordstrom. With this release, Burberry extends the Her fragrance family through a campaign that places sound, setting, and scent into direct conversation, guided by Dean’s creative point of view.
