Chanel introduces Jacob Elordi as the new face of Bleu de Chanel L’Exclusif with a campaign film directed by Alfonso Cuarón. The release marks a major beauty announcement for 2026 and gives the new fragrance a cinematic launch built around motion, pursuit, and desire. Cuarón turns the campaign into Chanel’s first action film, placing Elordi inside a fast-paced heist where the bottle becomes the object everyone wants.
FRAGRANCES
The short film follows Elordi through a chase that moves from theft to pursuit. A masked woman steals the bottle of Bleu de Chanel L’Exclusif, sending Elordi after her through a sequence of rooftop movement, martial arts, and shifting control. The fragrance passes between characters throughout the film, giving the object a choreographed role within the story. Elordi eventually reclaims the bottle before the pair leave together into the night.
The campaign gives Bleu de Chanel a new screen presence through an actor whose image connects softness, intensity, and contemporary masculinity. Elordi follows Gaspard Ulliel and Timothée Chalamet as the next face of the fragrance line. His casting extends the Bleu de Chanel narrative through a different kind of leading man, one shaped by sensitivity as much as physical presence.
Thomas Du Pré De Saint Maur, Chanel Global Head of Creative Resources, Fragrance and Beauty, described Elordi as a natural choice because he moves away from the expected action-hero mold. He pointed to the actor’s gentleness and sensitivity as qualities that bring a new dimension to masculinity. For Du Pré De Saint Maur, the campaign presents strength through balance, attentiveness, and shared power.
Bleu de Chanel L’Exclusif sits at the top of the Bleu de Chanel lineup. Olivier Polge created the fragrance as a dense aromatic and woody extrait with sandalwood, leather, labdanum, citrus, and cedar. The scent builds on the recognizable Bleu de Chanel identity while adding greater intensity, warmth, and depth. Its amber-woody structure gives the fragrance a heavier presence, designed to linger on the skin.
Du Pré De Saint Maur also spoke about the challenge of translating scent into film. He described fragrance as something invisible that carries story, emotion, and intensity for the person who wears it. For Bleu de Chanel L’Exclusif, he wanted the campaign to express vitality and depth while portraying a man who stays true to himself and free in his choices. That idea shaped the creative dialogue with Cuarón, who received broad artistic freedom while preserving the meaning behind the fragrance.
With Elordi fronting the campaign, Chanel positions Bleu de Chanel L’Exclusif as a fragrance tied to movement, mystery, and a more nuanced reading of masculinity. The launch adds a major chapter to the Bleu de Chanel line and gives the new extrait a screen identity built around pursuit, control, and emotional charge.
