Rare Beauty expands its Brow Harmony range with the new Brow Harmony Tinted Flexible Lifting Gel, a waterproof brow gel designed to lift, tint, and set brows in one step. The launch takes the brand’s bestselling brow gel formula and adds color, giving users a brushed-up, laminated brow look with a soft natural finish. The product offers strong and flexible hold for up to 12 hours, while avoiding the stiff, sticky, or crunchy feel often associated with long-wear brow formulas.
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The formula keeps the same waterproof and sweat-resistant performance that shaped the original Brow Harmony gel. Rare Beauty positions the tinted version as a weightless, water-based gel that sculpts and smooths brows while resisting sweat, oil, flakes, and caking. The product works for daily brow styling, whether worn alone or layered with other brow products.
The gel arrives in six natural shades, giving the range a broader use across hair colors. Soft Blonde suits platinum to light blonde hair, while Rich Taupe works for medium to dark blonde hair. Warm Brown targets auburn and light brown hair, and Cool Brown suits cool and medium brown hair. Deep Brown works for dark brown hair, while Soft Black suits black hair. The range also includes Clear, giving users the option to style brows without added tint.
Application stays simple. Rare Beauty recommends applying the gel in short upward strokes, following the direction of hair growth to create the preferred brow shape. The tapered brush coats each hair, helping the product move through the brow with control. Users with sparse brows can fill in with a brow pencil first, then finish with the gel to set the shape. Those with full or unruly brows can apply the gel first, allow it to set, then use a pencil to add hair-like strokes where needed.
The ingredient profile also follows the clean beauty language associated with the brand. The gel contains no parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS and SLES, triclocarban, or triclosan. It contains less than one percent synthetic fragrance. Rare Beauty also makes the product vegan and cruelty-free.
Brow Harmony Tinted Flexible Lifting Gel launches online on May 28 at Sephora, Ulta Beauty, and Rare Beauty website. The product also arrives in stores at Sephora on May 28, followed by Ulta Beauty on May 31.
