ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle.
FRAGRANCES
Mock worked alongside ORB’s Melbourne-based perfumer to translate his personal connection to the islands into scent. ORB Co-Founder Emma Smith says the partnership grew from a shared approach between the two labels and from Mock’s influence among the brand’s audience. The team wanted the collaboration to feel grounded in his own ideas rather than function as a standard ambassadorship.
Scent became the natural medium for that approach. ORB focuses on fragrance as a way to trigger memory and transport the wearer somewhere specific, while Mock’s relationship with Hawai‘i gave the project a clear emotional and geographical reference. Once the team understood the thinking behind Wahine and Mock’s connection to the land and islands, the North Shore became the central idea for the fragrance.
ORB x Wahine arrives as an alcohol-free fragrance oil designed for longevity and extended wear. The scent follows the rhythm of a full day, beginning in the morning and moving through time spent around the North Shore. ORB created it as a limited release separate from its permanent collection, with no plans to repeat the formula.
The collaboration also introduces a new packaging direction for ORB. The team looked to the sustainable plate-lunch packaging found across O‘ahu and developed a custom mold for the project.
Inside, the fragrance comes with additional elements selected to extend the story. A keychain features images chosen by Mock, while a flip book translates the scent into a visual sequence. ORB designed the full unboxing experience to evoke sitting on the North Shore and to engage several senses before the wearer even applies the fragrance.
Aidan Cullen photographed the campaign and also served as director of photography, while Andy Woodward worked as cinematographer.
ORB and Wahine turn the North Shore into a sensory reference point, using fragrance oil, custom packaging and personal imagery to build a project shaped closely by Mock’s own perspective. The ORB x Wahine fragrance retails for $149 USD.
