Top model Camille Rowe stars in campaign for Poison Girl – the new fragrance by Dior created by François Demachy – directed by So Me.
“It’s an uncompromising perfume. It has to be grasped from the get go, you immediately smell what it has to offer. It puts everything front and center right away. Therefore I worked heavily on the top notes so that they would be representative of the fragrance as a whole.” – François Demachy, Dior’s exclusive perfumer-creator, answears whats Poison Girl‘s DNA.
For more of Poison Girl campaign log on to DESIGN SCENE.
Official Website: www.dior.com