N4XT Experiences’ LA Fashion Week (LAFW), recognized worldwide for pioneering fashion creativity, launched its stellar 2023 event on October 18th at NYA Studios in Hollywood’s vibrant core. The event unveiled the LAFW Beauty Lab, a visionary consumer-centric concept, conceptualized by N4XT Experiences’ forthcoming event – Beauty Days.
Lancôme, in collaboration with production partner Spring Studios, was at the forefront, unveiling the latest breakthroughs in beauty technology and sustainable practices.
Central to this avant-garde installation is Lancôme’s Rénergie H.P.N. 300-Peptide Cream. This groundbreaking product addresses aging’s three fundamental indicators: sagging, wrinkles, and dark spots. The formula, a blend of 300 distinct peptides, Hyaluronic Acid, and potent Niacinamide, is available in an innovative refillable packaging.
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To enrich the LAFW experience, attendees could immerse themselves in Lancôme’s bespoke beauty lab. The brand offered expert-led skin consultations, showcasing their Rénergie products, and engaging visitors with content creation zones, like an interactive photo booth, fostering social media engagement.
LAFW’s N4XT Chats presented a compelling panel discussion, “Deciphering Skincare: The Path from Lab to Daily Routine with Lancôme’s Skin Science Club.” Featuring industry giants like Noemi Powers from Lancôme, Dr. Chris Tomassian of The Dermatology Collective, and Dr. Jotie Saini, also from Lancôme, the talk deepened attendees’ understanding of skincare.
Off-stage, the Lancôme Rénergie products took center stage among beauty squads across runways. Models benefited from treatments using the Advanced Génifique face serum, enriched with Vitamin C, Hyaluronic Acid, Prebiotics & Ceramides, the RÉNERGIE H.P.N. 300-PEPTIDE CREAM, and the RÉNERGIE H.C.F. TRIPLE SERUM.
With “Empowering Designers, Empowering Dreams” as its mantra, this LAFW installment, orchestrated by N4XT Experiences, is set to redefine traditional fashion weeks. Marrying fashion, beauty, tech, and sustainability, it emphasizes inclusivity. LAFW’s esteemed collaborators accentuate the multifaceted October programming, which features awaited runway shows, enlightening panels, and elite, celebrity-filled afterparties.
Lancôme’s collaboration with LAFW epitomizes the fusion of fashion and beauty, underscoring cutting-edge beauty advancements and a steadfast dedication to sustainability and inclusivity.