LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection, marking a new chapter for LOEWE Perfumes under creative directors Jack McCollough and Lazaro Hernandez. The debut trio, Bittersweet Oud, Iris Root, and Roasted Vanilla, translates the brand’s refined craftsmanship into a study of singular notes, each treated as a sculptural expression of scent.
FRAGRANCES
At the core of the collection lies a fascination with pure ingredients and their emotional resonance. LOEWE Bittersweet Oud explores the mystical depth of oud, layering its resinous base with bitter orange and sandalwood to create a contrast between darkness and vibrancy. LOEWE Iris Root unfolds through the powdery sophistication of iris rhizome, where angelica seed adds herbal softness and timut pepper lends a bright, citrusy lift. Completing the trio, LOEWE Roasted Vanilla redefines the familiar sweetness of vanilla through oakwood’s grounding intensity, cognac’s warmth, and a touch of pink pepper that sharpens its edges.
The design of each fragrance reflects LOEWE’s commitment to material beauty. Inspired by the irregularity of handblown glass, every bottle becomes a sculptural object, its surface marked by organic bubbles and capped with tactile granite. The flasks suggest both fragility and permanence, echoing the balance of nature and artistry that defines the house’s vision.
Fronting the campaign is Eva Victor, the Paris-born, Los Angeles-based actor, writer, and director whose breakout feature Sorry, Baby premiered to acclaim at Sundance earlier this year, earning the Waldo Salt Screenwriting Award. Captured by Tim Elkaim, the campaign presents Victor in a series of quiet, cinematic portraits where the raw materials of fragrance, woods, petals, resins, become metaphors for personality and expression.
In its dialogue between craftsmanship and emotion, the Crafted Collection reinforces LOEWE’s position at the intersection of design and scent, where creativity takes tangible form, and individuality finds its fragrance.
