Rhode teams with Alexandra Leclerc, its first muse ambassador, on a limited edition beauty collection centered on Pocket Pearl, a miniature shimmer version of the brand’s Pocket Blush. The collaboration also introduces a Peptide Lip Tint in Sweet Apple, a Flutter Charm and a Rhode Carabiner designed to turn the blush into a wearable accessory.
MAKEUP
The partnership follows Leclerc’s appearance in Rhode’s Fall 2024 Lip Case campaign. A longtime fan of the brand and its Pocket Blush, she worked directly with Rhode on the finish and color direction for Pocket Pearl. Her understated approach to beauty informs a collection focused on luminous color and portable formats.
View this post on Instagram
Pocket Pearl uses Rhode’s hydrating Pocket Blush formula in a smaller format with a reflective shimmer finish. The blush arrives in three limited shades: Gemini, a shimmery candy pink; Monet, a shimmery apricot; and Monaco, a shimmery terracotta.
Rhode extends the release to lips with Peptide Lip Tint in Sweet Apple. The sheer, buildable shade delivers a shimmery golden-brown tint and carries a tart apple candy scent. Rhode pairs the color with its skincare-focused lip formula, which hydrates and nourishes while adding high-shine shimmer.
Accessories give Pocket Pearl another function beyond the makeup bag. The Flutter Charm, a small butterfly developed with Leclerc, can attach directly to Pocket Pearl, a keychain or a bag. The Rhode Carabiner includes a blush cap and keyring loop that allows users to clip and carry Pocket Pearl.
Rhode also groups the collaboration into Alexandra’s Set, which contains one Pocket Pearl shade of the customer’s choice, Sweet Apple Peptide Lip Tint, the Flutter Charm and the Rhode Carabiner.
The collaboration builds on Leclerc’s existing relationship with Rhode while giving her a direct role in product development. Her preference for natural, luminous makeup aligns with the collection’s shimmer-focused finishes and compact formats.
Rhode will launch the Rhode x Alexandra Leclerc collection on September 15 exclusively through its website.
