Italian luxury fashion brand Brunello Cucinelli introduced its latest masterpieces to the world – “Brunello Cucinelli pour Femme” and “Brunello Cucinelli pour Homme.”
For the brand’s first fragrance campaign, a talented team including Boniface Verney-Carron, James Turlington, Arizona Muse, and Gabriela Richardson joined forces to bring the vision to life, beautifully captured by photography duo Hunter & Gatti.
Crafted in collaboration with EuroItalia, renowned for its expertise in luxury perfume creation and distribution, these two fragrances are envisioned as sophisticated ambassadors of Brunello Cucinelli’s enduring commitment to beauty, craftsmanship, and human sustainability.
You’ve always existed and are reborn every day. You see dawn before everybody else. Original idealists, visionaries. You feel in the air the scent of a new world. Your time has come. The future belongs to those who can dream.
Drawing inspiration from the enchanting Umbria region, both fragrances strive to harmonize the diverse sources of inspiration found in this beloved land. The softly rolling hills adorned with elegant cypress trees, the rich history of tiny villages, a penchant for medieval art, and the spirituality and ideals that permeate the region all played a role in shaping these scents.
“Brunello Cucinelli pour Femme” is a testament to lush simplicity. Crafted in collaboration with perfumer Daphné Bugey, it features notes of sweet chestnut, citrusy delights including bergamot, mandarin, and orange blossom, complemented by a touch of pink pepper and precious woods, resulting in a fragrance that embodies elegance and femininity.
On the other hand, “Brunello Cucinelli pour Homme” celebrates the essence of masculinity. Created under the expertise of French master perfumer Olivier Cresp, this fragrance harmoniously combines the strength of cypress with spicy juniper, along with refined ingredients like angelica, black pepper, clary sage, and ginger. It’s a fragrance that encapsulates sophistication and the spirit of a modern man.
These fragrances showcase the meticulous attention to detail that is synonymous with Brunello Cucinelli’s lifestyle brand in Solomeo. The collaboration with the Sgariboldi family, with whom the Cucinellis share strong bonds, has been instrumental in this journey of creating high-quality products, exemplifying the authentic “Made in Italy” tradition.