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DSquared2 will launch Potion Blue Cadet, a new fragrance for men. Potion Blue Cadet is a flanker to 2011′s Potion for Men. It was developed in collaboration with perfumer Mathilde Bijaoui by transforming a color into a fragrance. The perfumer was inspired by a specific shade of blue to create a charismatic blend of fresh […] More
John Galliano launches his first men's fragrance in Spring 2013 – John Galliano Before Midnight. "Just before midnight, a man is getting ready: he ties his bow, puts on a few drops of perfume and it’s time to go. Without him knowing, his timeless elegance and his eccentric look catch the eyes, intrigue, seduce… While […] More
Yves Saint Laurent has launched L’Homme Libre Cologne Tonic, a follow up to 2011′s L’Homme Libre fragrance. L’Homme Libre Cologne Tonic was developed by perfumer Olivier Polge and promises “more freedom” than the original. The notes for the woody citrus include lemon, pink pepper, verbena, basil, violet leaf, aquatic notes, cashmere woods and musk. More
Armani Code Ultimate is a follow up to the signature Giorgio Armani Fragrance Armani Code from 2004. It has launched in August 2012. The new edition aims to be more intense, sensual and luxurious than its predecessor. The composition is signed by Antoine Maisondieu of Givaudan. More
Issey Miyake is launching two new limited edition summer fragrances for 2013 – L'Eau d'Issey and L'Eau d'Issey Pour Homme. The creator of these new flankers is Alberto Morillas. Issey Miyake L'Eau d'Issey Eau de Toilette Alberto Morillas has captured various fruity facets and lively colors in a perfume. For the top notes, he drew […] More
Christian Dior launched a new version of Dior Homme Cologne in 2013. We wrote about it earlier. You can read more about it here. Now,a short commercial for Dior Homme cologne appeared online, suprisingly without Jude Law, although he does appear in the print ad,photographed by Peter Lindbergh. Take a closer look at the ad […] More
Bulgari has launched a new fragrance in 2013. We wrote about it earlier. You can read more about it here. But here's a more in depth review of it. Bulgari Man Extreme addresses the core values of the iconic fragrance Bulgari Man whose sensuality embodies masculine charisma in a unique way. The beguiling essence of […] More
Italian fashion designer Giorgio Armani delivers a new image to promote Acqua di Giò Essenza, the follow up to his classic fragrance for men Acqua di Giò. Once again, Canadian model Simon Nessman fronts the campaign, captured by photographer Bruce Weber in a refined black & white advertisement. More
The motion picture company Eon Productions is launching a follow-up frangrance to the James Bond 007 franchise: Bond 007 Ocean Royale, a fresher version of last year’s James Bond 007 fragrance . The fragrance pulls inspiration from the sunny blue sea surroundings of the Caribbean and Bond’s adventurous nature. The fragrance opens with refreshing notes […] More
Jean Paul Gaultier has launched the annual limited edition summer versions of Le Mâle and Classique for Summer 2013. This year’s bottles feature designs inspired by tattoos. Le Mâle Summer in the limited summer edition is an oriental fougere fragrance of lavender, green notes of grass and leaves, vanilla, musk and sandalwood. Available as 125 […] More
Diesel will launch Fuel For Life Spirit, a follow up to 2007′s Diesel Fuel For Life Homme, in April 2013. Diesel Fuel For Life Spirit is described as intensely masculine, mysterious, sexy and outrageous. As Loverdose fragrance was conceived as an aphrodisiac for women, this new flanker represents the same thing for men. The notes […] More
Massimo Dutti launched a new fragrance for 2013 – Massimo Dutti In Black. It is a new version of the original Massimo Dutti fragrance from 1988. The new fragrance is more modern than the original, but it still retains the characteristics of elegance and dandy masculinity. The composition is a spicy-woody-oriental. Bergamot and violet leaves […] More
