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  • Rogue by Rihanna

    Rihanna will launch her fourth fragrance, Rogue by Rihanna for women, in September 2013. Rogue was developed by perfumer Marypierre Julien. “People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me. This […] More

  • Trussardi My Name

    Trussardi will launch a new fragrance in September 2013 – My Name, the female counterpart to the houses men’s fragrance My Land from 2012. Both fragrances are inspired by the Italian lifestyle, and especially by the city of Milan. It is a fresh, floral and delicate scent with a strong impact. It opens with white violet and heliotrope. The […] More

  • Rooney Mara for Downtown Calvin Klein Campaign

    Calvin Klein has cast Rooney Mara as the face of its Downtown scent, which hit counters globally in September. We wrote about it earlier. You can look it up here.Following up the print advertisement, Calvin Klein releases a film for the new fragrance. The stunning video is directed by David Fincher. Take a look at it below. More

  • Chopard Enchanted Golden Absolute

    Chopard has launched Enchanted Golden Absolute, a new intense edition of 2012′s Chopard Enchanted. Created by perfumers Dominique Ropion and Jean-Christophe Hérault, this powerful elixir opens with the immaculate, yet intoxicating whiteness of jasmine, the symbolic flower of love and sensuality.An already addictive prelude to the smooth, tempting and succulent note of a plum we long to […] More

  • Lolita Lempicka Elle L’aime

    Lolita Lempicka will launch a new fragrance called Elle L’aime in September 2013. The scent marks a passionate woman full of confidence who rules her fate, a woman who shines like she is in love, as it is officially described. The scent is warm and sensual oriental-floral. It opens with sparkling citrus accords of bergamot, […] More

  • Viktor & Rolf Flowerbomb Rose Explosion

    Viktor & Rolf  have launched Flowerbomb Rose Explosion, a follow up to 2005′s Flowerbomb. Viktor & Rolf offers a new, sensual version of its iconic fragrance with Flowerbomb Rose Explosion eau de parfum. Flowerbomb Rose Explosion combines the voluptuous richness of rose with the intensity of oud and saffron.Additional notes include mandarin, bergamot, pink pepper, […] More

  • Kenzo Flower in the Air

    Kenzo will launch Flower in the Air in August 2013, a new floral flanker to their popular 2000 fragrance, Flower by Kenzo. The fragrance,  created by perfumer Alberto Morillas, is a modern and light floral fragrance,. The top notes include accords of raspberry and pink pepper. The heart of dazzling rose, magnolia and gardenia is placed on the elegant […] More

  • Justin Bieber The Key

     Justin Bieber will launch his third fragrance in July 2013 –  The Key. The fragrance is allegedly more “mature” compared to its predecessors Someday from 2011 and Girlfriend from 2012. More

  • Givenchy Very Irresistible Collector Edition

    Givenchy celebrates the 10th anniversary of its popular fragrance from 2003. – Very Irresistible. The new limited celebratory edition Very Irresistible Collector Edition comes out in September 2013. More

  • Victoria’s Secret Paradise Collection

    Victoria’s Secret has launched the Paradise Collection. Fabulous In Paradise, Heavenly In Paradise and Bombshell in Paradise. The three new fragrances for women are limited edition flankers to Fabulous, Dream Angels Heavenly and Bombshell respectively. Fabulous In Paradise “Have a fabulous summer fling with limited-edition Fabulous in Paradise, a fresh, irresistible blend of pink frangipani, Mediterranean mimosa and beach coconut.” […] More

  • Selena Gomez Vivamore

    Selena Gomez has launched her second fragrance – Vivamore An effervescent, intoxicatingly floral fragrance that embodies the philosophy to live life and love more. The vibrant, cheerful freshness of watery melon, white tea, and pink lemonade draws you in to reveal an unexpected heart of timeless sophistication. The exquisite calla lily is beautifully sweet yet […] More

  • Lancome La Vie Est Belle L’Eau de Parfum Legere

    Lancome launches a new summer version of its popular fragrance La Vie Est Belle – La Vie Est Belle L’Eau de Parfum Legere. The new fragrance does not deviate too much from the original. Its strong gourmand notes are soothed and refreshed, though, adapted for hot days. The new version exudes a white musk aura, […] More

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