Estee Lauder celebrates Sixty Years of Youth Dew
The classic Estee Lauder fragrance Youth Dew is celebrating its 60th Anniversary this year with the launch of a limited edition bottle which features "a luxurious crystal encrusted, golden metalized bow for the perfect touch of elegance.
The jewel-worthy, sensuously feminine bottle will be packaged in an eye-catching golden carton that complements and conveys the luxurious and brilliant allure of the fragrance" Youth Dew was launched in 1953 as a bath oil, which doubled as a skin perfume. Positioning Youth Dew like this made it acceptable for women to choose and purchase their own fragrance, as bath oils were widely viewed as a personal, feminine product – a small luxury that, like a lipstick, women could purchase for themselves. According to the company, Youth Dew was based on a scent that Estée Lauder’s mother kept in their home for years. Lauder worked closely with perfumers at IFF to create the fragrance that matched her vision. The fragrance contains notes of Bulgarian Rose, Jonquil, Lavender blossoms, Chamomile, Bergamot in the head; the heart features Jasmine, Lily of the Valley, Ylang Ylang, Carnation and Spicy notes. The base includes Patchouli, Vetiver, Sandalwood, Moss, Incense, Amber and Musky notes New Youth Dew 60th Anniversary Limited Edition Bottle will be available at Estee Lauder counters nationwide and online from March 2013.