American star Sky Ferreira lands Jimmy Choo‘s Illicit fragrance advertisement captured by fashion photographer Steven Klein with styling from Panos Yiapanis. Makeup is work of Val Garland.
Sky Ferreira, the American singer, songwriter, and actress, is the face of Jimmy Choo’s Illicit Eau de Parfum campaign—a fragrance that channels confidence, individuality, and modern femininity. The campaign, launched in 2015, is brought to life through the lens of renowned fashion photographer Steven Klein, whose visually striking style perfectly captures the edgy allure of both the fragrance and its muse.
Ferreira’s selection as the campaign’s star was a deliberate choice by Jimmy Choo, aiming to reflect the brand’s vision of a woman who is fearless, unapologetic, and effortlessly glamorous. Known for her distinctive blend of pop and alternative music, as well as her boundary-pushing fashion sense, Ferreira embodies the Illicit spirit: bold, creative, and free-spirited.
The visual narrative of the campaign is crafted by stylist Panos Yiapanis, whose fashion direction accentuates Ferreira’s rebellious glamour with a mix of sleek silhouettes, metallic accents, and rock-inspired details. The makeup artistry of Val Garland further enhances the look, lending a sultry, sophisticated edge that complements both Ferreira’s persona and the fragrance’s essence.
Jimmy Choo Illicit itself is an Eau de Parfum designed for women who embrace risk and exude confidence. The scent opens with notes of ginger and bitter orange, leading into a heart of rose and jasmine sambac. The base is a warm, enveloping blend of honey, amber, and sandalwood, creating a sensual yet energetic finish. This fragrance is both inviting and mysterious, making it a standout in Jimmy Choo’s portfolio.
The campaign’s imagery, directed by Steven Klein, is characterized by high-contrast lighting, urban backdrops, and a cinematic mood that conveys both strength and sensuality. Ferreira’s presence in the campaign is magnetic—she effortlessly channels the duality at the heart of Illicit: a fragrance for women who are both daring and elegant.
Since its release, Jimmy Choo Illicit has resonated with women seeking a signature scent that balances sweetness with spice and sophistication with attitude. The campaign, anchored by Ferreira’s unique charisma and the creative team’s vision, has played a key role in positioning Illicit as a modern classic in the world of women’s fragrances.
