Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood.
FRAGRANCES
The Cloud franchise began in 2018 with the original Cloud fragrance. The scent quickly gained a devoted following and won 2019 Fragrance of the Year at the Fragrance Foundation Awards. Since then, Cloud has grown into one of Grande’s key fragrance worlds, with Cloud Pink extending the line before the arrival of Cloud Aurora.
Grande describes Cloud and Cloud Pink as fragrances that remain close to her, especially because fans continue to respond to them with strong affection. She explains that Cloud Aurora took years to develop because the fragrance needed to belong within the collection while carrying its own identity. Grande wanted the new scent to feel comforting and uplifting, with the sensation of a vanilla-kissed daydream shaped by warmth and light.
Cloud Aurora continues that emotional direction through both fragrance and design. The bottle features a radiant pearlescent finish that catches light with a soft shimmer.
Firmenich perfumer Clement Gavarry created Cloud Aurora, continuing his work on Cloud and Cloud Pink. The fragrance opens with spun sugar, fluffy musk, and blackcurrant, then moves into vanilla-glazed petals and sandalwood before settling into vanilla smoke, amber, and blonde woods. The result is a warm, sweet, and spicy Eau de Parfum with a soft fruit opening, a floral-woody center, and a smooth vanilla finish.
Tony Bajaj, President and Chief Executive Officer of Luxe Brands, connects the launch to more than a decade of work with Grande. He points to their collaboration across award-winning fragrances and global growth, and recalls that Ariana Grande and her mother Joan once shared an ambition to build a brand and franchise with lasting cultural recognition. Bajaj says the team surpassed that goal and now looks toward the release of Cloud Aurora as the next fragrance in the line. Cloud Aurora Eau de Parfum will be available in 100ml and 10ml spray formats.
