Funner enters professional haircare with a clear proposal: products can perform at a high level without locking people into fixed ideas of beauty. The brand launches with 21 products across cleansing, conditioning, treatment, styling, and finishing. It approaches hair as personal style, shaped by mood, routine, texture, and the desire to change.
HAIR
Jonah Kaner, Daniel Kaner, and Sonia Kashuk co-founded Funner, with Jonah Kaner leading the company day to day. Stylists helped shape the line through real salon experience, while clinical testing supports the formulas.
Funner begins with the belief that “good hair” has no single definition. One person may want shine and softness. Another may want texture, volume, definition, or imperfect movement. The same person may want something different the next day.
The brand avoids restrictive categories based on age, gender, or fixed hair identity. Instead, it designs products for mixing, layering, and personal use. The customer comes into focus through sensibility rather than demographics: someone curious about image, fashion, beauty, design, and the small details that shape daily life.
Salon culture remains central to the brand. Funner recognizes the salon as a place of trust, intimacy, change, and personal exchange. The launch begins through a selective network of salons, independent retailers, and the brand’s own direct-to-consumer platform. Retail partners include C.O. Bigelow in New York and The Cosmetic Market in Nashville.
Kao supports Funner as a minority investor while the brand defines its place in professional haircare. Funner operates as an independent company with its own identity and a current point of view led by Jonah Kaner. Kao’s relationship with Daniel Kaner continues through Oribe, where he remains deeply involved in his daily role.
Jonah Kaner describes Funner as a brand that gives people tools to decide what their hair should be on any given day. That can mean healthier, shinier, more textured, more defined, or simply more aligned with how they want to feel.
The formulas use current ingredient standards and focus on scalp health, color protection, and long-term hair vitality. Funner excludes sulfates, parabens, and silicones across the line. The brand also makes more considered packaging choices, using 100% PCR plastic bottles and jars, mono-material pumps, and no secondary packaging.
M/M Paris created Funner’s visual identity, shaping a graphic world that moves away from fixed professional beauty codes through shifting colors, typography, graphics, and product identities.
The brand brings together salon knowledge, clinical testing, design, and personal expression to offer a more open way to think about hair. It gives people room to change their minds, change their texture, and define good hair for themselves.
