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Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”

A woody fragrance with lychee, bergamot, and smoky undertones joins the brand’s essential oil-powered collection.

Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”
Courtesy of Orebella

Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the fragrance continues the brand’s approach of combining fine perfume craftsmanship with skincare benefits.

FRAGRANCES

“Eternal Roots” follows the format of Orebella’s other bi-phase perfumes, using a formulation that remains alcohol-free and activates with a gentle shake before application. The dual-phase system mixes essential oils with skincare ingredients, creating a product that hydrates while delivering lasting scent. For this edition, terracotta and lychee serve as lead elements, providing a sweet but balanced introduction before the deeper layers emerge.

Courtesy of Orebella

Bella Hadid describes the fragrance as one that feels like strength and light combined. She explains that the scent opens with a bright burst of lychee and bergamot, then moves into richer, warmer territory with woody and earthy notes such as papyrus, vetiver, and birch smoke. This progression creates a grounded quality she likens to standing barefoot on solid earth. The composition, in her words, holds both softness and strength in its structure.

Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”
Courtesy of Orebella

The fragrance builds on its top notes of lychee, bergamot, and pink pepper with a heart of raspberry blossom, pink sugar, suede, and labdanum. This middle phase introduces sweetness and texture before transitioning into a base of papyrus, vetiver, birch smoke, and patchouli. Together, these notes form a multi-layered profile that shifts gradually as the perfume develops on the skin.

Courtesy of Orebella
Courtesy of Orebella

Orebella positions “Eternal Roots” as an extension of its skin parfum philosophy, which places equal emphasis on scent and skin nourishment. The inclusion of essential oils supports hydration, while the absence of alcohol offers a gentler experience on the skin. These qualities align with the brand’s signature approach and distinguish the perfume within its category.

Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”
Courtesy of Orebella

The new release comes in three sizes: 10ml priced at $35 USD, 50ml at $72 USD, and 100ml at $100 USD. The fragrance is now available on the Orebella website, followed by its launch at Selfridges on August 14, and later this month at Ulta.

Courtesy of Orebella

“Eternal Roots” moves from bright fruity notes to a grounded, smoky base, shaped by its composition and bi-phase format. With its mix of lychee, raspberry blossom, suede, and woody-smoky accords, the perfume adds another distinct choice to Orebella’s growing lineup of skin parfums.

Written by Jana Kostic

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