Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research.
FRAGRANCES
Meester’s appointment connects the fragrance to a figure whose career spans television, film, and beauty partnerships. She recently appeared in The CW’s Good Cop/Bad Cop and prepares for her upcoming role in Basic. Her appointment follows her recent ambassadorship with skincare brand Bubble, marking another major collaboration within the beauty industry. Reflecting on the partnership, Meester describes her connection to the brand and the fragrance’s emotional dimension. She explains that the campaign centers on recognizing one’s current stage of life and honoring strength and confidence shaped through personal experience. She describes Eternal Aura as a perfume that lifts mood and reminds wearers of their strength.
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Senior perfumer Natasha Côté-Mouzannar and master perfumer Anne Flipo developed Eternal Aura using IFF’s Science of Wellness platform. This technology integrates ingredients associated with emotional and sensory response, shaping the fragrance’s structure and effect. The composition combines airy floral notes with warm amber depth, creating a layered progression across its opening, heart, and base. Dragon fruit, golden pear, and pink pepper introduce the fragrance with brightness and clarity. Magnolia and peony define the central floral structure, bringing softness and dimension. An exclusive Elizabeth Arden co-distillate of rose and ambrette strengthens the core. Sandalwood, musk, and tonka bean anchor the composition, extending its presence with warmth and continuity.
Elizabeth Arden extends the fragrance into a complementary Eternal Aura Body Balm designed to support scent layering. The balm provides skin nourishment while carrying the same floral amber profile, allowing the fragrance to remain present throughout the day.
The bottle design reflects references drawn from Elizabeth Arden’s original salon interiors. A brushed gold monogram pattern appears across the surface, adapted from historic wallpaper used in the brand’s early spaces. This design establishes continuity between the founder’s original vision and the fragrance’s current release.
Amber Garrison, president of Elizabeth Arden & Fragrances, describes Eternal Aura as a scent shaped to reflect confidence, resilience, and beauty. She explains that each element contributes to a fragrance designed to accompany personal expression and individual presence.
