Phlur expands its summer fragrance offering with the debut of two Body & Hair Fragrance Mists, Peach Skin and Beach Skin, designed to deliver long-wearing scent with a breezy, radiant finish. Launching in 8oz and 3oz sizes, both mists are now available via Phlur’s website and select retail partners, with Beach Skin marked as a […] More
Ferragamo launches Fiamma, a fragrance dedicated to inner light, strength, and the quiet power that guides every woman toward her most confident self. As the brand’s debut women’s fragrance under the creative direction of Maximilian Davis, Fiamma marks a pivotal moment in Ferragamo’s evolution, where elegance is expressed through modern sensuality and unmistakable clarity. FRAGRANCES […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
Drake ’s Better World Fragrance House has officially entered the eau de parfum space with the launch of Summer Mink, a scent designed to balance warmth and freshness through a layered, sophisticated composition. Summer Mink marks Better World Fragrance House’s first eau de parfum and launches exclusively at Ulta Beauty this spring. FRAGRANCES The fragrance […] More
Byredo continues to explore the boundaries of scent and design with the launch of Infra Luna 2.0, its second collaborative lamp developed with French designer Benoit Lalloz. Building on the success of the original release, the new edition refines the concept of a scent diffuser that operates without a flame. Instead, the lamp uses targeted […] More
Carolina Herrera introduces a fresh new chapter in its fragrance portfolio with La Bomba, a 2025 Eau de Parfum crafted for women who move through life with purpose and ease. True to its name, La Bomba makes a confident entrance, wrapped in a butterfly-shaped bottle that symbolizes transformation. The scent arrives as an invitation to […] More
CHANEL never treated chance as a stroke of luck. For Gabrielle Chanel, it was a decision. A move made with purpose. “Chance is my soul,” she famously declared. In the universe she created, chance doesn’t arrive uninvited, it’s pursued, created, and claimed. That philosophy lives on in CHANEL’s fragrance line CHANCE, a series that doesn’t […] More
With Kurky, Maison Francis Kurkdjian explores a unique emotional space, recapturing the nostalgic joy of childhood through fragrance. Named after the affectionate nickname given to perfumer Francis Kurkdjian in his youth, the fragrance is more than a nod to personal history. It’s a declaration of freedom, wonder, and the joyful rebellion of seeing the world […] More
Glossier has once again redefined the boundaries of personal scent with the launch of its latest fragrance, You Fleur, a unisex perfume that promises a unique olfactory experience for each wearer. Launched in 2025, You Fleur is designed to enhance the natural scent of the skin, adapting its characteristics to create a truly personal aroma […] More
Maison Margiela ’s REPLICA line continues its tradition of evoking sensory memories with Never Ending Summer Eau de Toilette, a fragrance designed to encapsulate the charm of an Italian summer. Launching on March 21, this fresh citrus blend transports wearers to sunlit terraces overlooking the Amalfi Coast, where the scent of citrus mingles with the […] More
Terre d’Hermès Eau de Parfum Intense by Hermès captures the raw intensity and power of the earth’s core. This new iteration of the iconic Terre d’Hermès fragrance deepens the exploration of earth’s primal forces, combining fiery essence with aromatic sophistication. The scent opens with the sharp zest of bergamot, melded with the deep, resonant aromas […] More
Kylie Cosmetics expands its fragrance line with Cosmic 2.0, a fresh and floral evolution of the brand’s debut scent. This new Eau de Parfum brings a lighter, brighter twist to the original Cosmic fragrance, blending pear accord, vanilla orchid, sandalwood, amber, and pink pepper essence for a balance of vibrance and warmth. FRAGRANCES “I loved […] More
