Sol de Janeiro enters men’s fragrance with Cheiroso Cologne Mist, a new category that introduces Cheiroso 10 and Cheiroso 7. The brand draws inspiration from the pelada, Brazil’s free-flowing pickup soccer game. Jersey numbers shape the identity of both fragrances, giving each mist a different role within the collection.
FRAGRANCES
The launch marks Sol de Janeiro’s first scent offering for men. The brand connects the two fragrances through movement, energy and Brazilian soccer culture. Freshness technology helps keep odor in check from kickoff through later hours, supporting the collection’s active concept. The numbered names also create a direct link to the players who influence each fragrance profile.
View this post on Instagram
Cheiroso 10 takes inspiration from the number 10 jersey, associated with the visionary playmaker who directs the game. Sol de Janeiro classifies the scent as an aromatic gourmand, opening with crushed cardamom, bergamot and geranium. Brazilian pineapple, coconut and roasted sesame shape the middle, while smooth cedarwood, dulce de leche and amber form the drydown.
Cheiroso 7 takes inspiration from the number 7 jersey, associated with the player known for speed and energy. Sol de Janeiro classifies the scent as amber aromatic, opening with wild lavender, Brazilian orange and black pepper. Salted macadamia nut and Brazilian beach biscoito form the middle, followed by a drydown of vanilla woods and vetiver.
Cheiroso Cologne Mist expands Sol de Janeiro into men’s fragrance and draws from Brazil’s pickup soccer culture. Cheiroso 10 and Cheiroso 7 each cost $26 and feature freshness technology that helps manage odor during play and after hours. The collection gives each jersey number its own aromatic identity while keeping the focus on movement, freshness and the energy of the game.
