Valentino Beauty has announced Dakota Johnson and Alexander Skarsgård as the faces of a new fragrance chapter, set to be unveiled soon. The announcement marks a fresh direction for the brand’s fragrance universe, with a narrative built around intensity, intimacy and emotional connection.
FRAGRANCES
The new chapter arrives at a moment when Valentino Beauty is placing renewed focus on romance and self-expression. Rather than presenting fragrance as a conventional symbol of seduction, the brand positions this launch around authenticity, instinct and the courage to feel deeply. The campaign introduces Johnson and Skarsgård as two distinct personalities connected through a shared sense of freedom and emotional presence.
Dakota Johnson, already a fashion ambassador for Maison Valentino, brings an instinctive and quietly irreverent presence to the campaign. Her connection to the brand now extends into beauty, where she represents a vision of intimacy rooted in honesty and individuality. Speaking about the partnership, Johnson described intimacy as a matter of honesty and connection, while pointing to Valentino Beauty’s ability to create something sensual and human.
Alexander Skarsgård joins the Valentino Beauty world with a different but complementary energy. The Golden Globe winning actor brings a free spirited charm and magnetic reserve to the campaign, aligning with the brand’s focus on authentic self-expression. Skarsgård shared his excitement about joining Valentino Beauty, noting the brand’s emphasis on individuality, emotion and connection.
Together, Johnson and Skarsgård introduce a contemporary fragrance story shaped by tension, instinct and playfulness. Their presence suggests a relationship defined less by convention and more by chemistry. Valentino Beauty uses this pairing to explore modern intimacy as something confident, expressive and free.
Claudia Marcocci, Global President of Valentino Beauty, welcomed both actors to the Valentino Beauty family, describing their personalities and presence as a natural fit for the emotional intensity of this new era.
The campaign signals the beginning of a new direction for Valentino Beauty fragrance, with Dakota Johnson and Alexander Skarsgård leading a story centered on passion, individuality and emotional depth. Further details about the fragrance are expected to follow soon.
