After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. For months, the Supersonic r™ has been a coveted device in the kits of industry icons like Sam McKnight, Eugene Souleiman, and Lacy Redway, praised for its precision, maneuverability, and ability to deliver smoother, shinier finishes without heat damage. Now, Dyson is bringing professional-grade technology home, answering the demand of beauty lovers who want salon results between appointments.
From Backstage Secret to Everyday Essential
First unveiled as a professional-only device, the Supersonic r™ quickly became a favorite among stylists working behind the scenes at major runway shows and red carpet events. Its curved format, lightweight frame, and cutting-edge attachments made it an instant standout, described by stylist Anthony Turner as “a magic wand.” The device even secured industry recognition, winning the 2024 Cosmoprof Award for professional devices. Until now, it remained exclusive to pros, but Dyson has officially opened up access, making it possible to achieve salon-quality blowouts at home.
The new Supersonic r™ comes in fresh finishes to mark its broader release. Consumers can choose Ceramic Pink, inspired by the soft tones of a pearl, or Jasper Plum, a rich shade available exclusively on Dyson.com. For professionals, Dyson continues to expand its range with colorways like Vinca Blue/Topaz and new seasonal hues launching this summer.
Engineered for Power and Precision
What sets the Supersonic r™ apart is its balance of power and efficiency. The hair dryer is 30% smaller and 20% lighter than the original Supersonic™, but delivers faster drying, greater control, and visibly shinier results. At its core is Dyson’s Hyperdymium™ motor, spinning at 110,000 rpm to create high-velocity airflow. A streamlined flow heater pushes air evenly through 10 foils, while intelligent heat control ensures hair stays smooth, shiny, and damage-free.
Dyson also introduced intelligent attachment recognition using RFID sensors. Each attachment communicates directly with the dryer, automatically adjusting airflow and heat for optimal results. Whether it’s the diffuser for curls, the pro concentrator for precise styling, or the flyaway attachment for a polished finish, every device is preset for expert-level performance.
Designed with Professionals, Built for Everyone
The Supersonic r™ was shaped by feedback from stylists, who demanded comfort and precision for hours of use. Its unique curved format makes hard-to-reach angles easier to style, reducing strain while increasing control. Attachments such as the wide-tooth comb and diffuser were designed to meet the needs of curly, coily, and textured hair, while negative ions help minimize static and frizz.
As Larry King, Dyson Global Styling Ambassador, explains, “Whilst the Dyson Airwrap™ has been a game changer for people styling their hair at home, I have many clients who prefer a hair dryer to style. Supersonic r™ is the Ferrari of hair dryers. Every client who enters my salon leaves wanting one.”
A Fashion Week Favorite
Paris Fashion Week served as the global stage for the Supersonic r™ launch. At the Chloé FW25 show, lead stylist Gary Gill used the dryer to craft natural waves and low buns that captured the spirit of the late 1970s. The backstage buzz only added to the anticipation of its consumer release. Dyson’s flagship Opera store in Paris is also celebrating the launch with a full takeover, offering beauty shoppers the chance to test the device in the Dyson Beauty Lab before it hits shelves worldwide.
Styled with r: A New In-Store Experience
Alongside the release, Dyson has debuted its first Styling Menu in select Dyson Demo Stores. Customers can book appointments to learn trending looks directly from Dyson stylists, bringing backstage techniques to the public. The opening menu features five signature styles: textured wave bob, S-shaped curls, sleek straight, halo curls, and soft twist outs, each designed to showcase the Supersonic r’s versatility across different hair types.
Dyson’s Head of Global Education, Amy Johnson, explains, “It will be updated every season with looks created using different machines, ensuring fresh and iconic styles are at the forefront of our education programme.”
Availability
The Dyson Supersonic r™ hair dryer is available now at Dyson Demo stores, Dyson.com, and select retailers, with new colors and attachments rolling out in the coming months. The professional edition remains part of the Dyson For Business range, continuing to serve stylists globally.
