Few beauty devices have achieved the cult-like status of the Dyson Airwrap™. Since its debut in 2018, it has become one of the most talked-about products on social media, inspiring countless tutorials on TikTok, YouTube, and Instagram. The Airwrap™’s promise of creating salon-level results at home, without the damage of extreme heat, turned it into a viral sensation. Videos of its barrels effortlessly curling hair and its smoothing attachments taming frizz racked up millions of views, helping the Airwrap™ secure its place as the most awarded styling device on the market.
HAIR
Dyson has pushing that revolution forward with the launch of the next generation Airwrap™ multi-styler. Re-engineered with faster, smarter attachments and improved performance, the device promises to make styling easier and more efficient while catering to a wider variety of hair types. This evolution reflects Dyson’s ongoing dedication to hair health, advanced engineering, and personalization, all while keeping the Airwrap™’s signature feature intact: no extreme heat.
A New Approach to Hair Styling
The redesigned Airwrap™ builds on the original’s foundation while introducing breakthrough updates. At its core is Dyson’s manipulation of the Coanda effect, a phenomenon where air, propelled at the right speed and pressure, clings to a surface and naturally wraps hair around it. This allows users to curl, wave, smooth, and dry hair using airflow rather than heat damage.
The new styling barrels feature a rotating cool tip, making it possible to create both clockwise and counter-clockwise curls with a single attachment. Users no longer need to switch barrels mid-style, cutting down styling time without sacrificing results. Alongside this, brush attachments have been re-engineered to shape with greater precision, while the dual-purpose Coanda smoothing dryer takes on two roles: it dries hair efficiently and conceals flyaways in a single pass. For curly and coily textures, the wide-tooth comb attachment glides through strands without snagging, adding volume and definition as it dries.
Engineering Innovation
Behind the sleek design lies years of engineering innovation. Dyson developed the Airwrap™ in a simulated world, relying on computational fluid dynamics, machine learning, and advanced digital design software. This approach allowed engineers to test and refine attachments virtually, reducing the number of physical prototypes required and making the R&D process more sustainable.
The result is a device that achieves higher airflow velocity, improved pressure control, and enhanced efficiency while consuming fewer resources. As James Dyson explains, “Most styling tools ignore that hair types are very different, what attachment may work for one, could be detrimental to another. The advancements in the Dyson Airwrap™ multi-styler build on the success of its predecessor, through relentless research, user trials, and advancements in computational fluid dynamics.”
Sustainable Development
For the first time, Dyson allows existing Airwrap™ owners to upgrade their attachments without replacing the entire machine. This move reinforces the company’s sustainable design philosophy, extending the lifespan of the product and reducing waste. Engineers across Dyson’s global labs in the UK, Malaysia, Singapore, and the Philippines worked to refine every element, from the digital motor to the attachments, ensuring better performance with less energy use.
Styling with Personalization
One of the most exciting new features is customization. Through Dyson Direct, users can now personalize their Airwrap™ set based on their unique hair type and styling needs. Dyson Global Styling Ambassador Jen Atkin highlights how significant this is for consumers: “The Dyson Airwrap™ is a styling revolution and unlike any other tool – back when it first launched and still today. Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type.”
This personalization ensures that every attachment in the set works specifically for the individual’s styling goals, making the Airwrap™ feel even more tailored and efficient.
Advanced Attachments
The attachment lineup includes:
- Coanda smoothing dryer: dries hair and hides flyaways with precision.
- Airwrap barrels: bi-directional airflow creates curls and waves with a single barrel.
- Firm and soft brushes: enhanced Coanda control for sleek, straight styles.
- Wide-tooth comb: ideal for curly and coily textures, adding shape and volume.
- Round volumizing brushes: build lift and body in finer hair.
Each piece connects with a quick-release switch and features a cool-touch tip for effortless transitions mid-style. With the addition of negative ions to reduce static and a cool shot to lock in results, the Airwrap™ continues to combine high-tech performance with salon-worthy results.
Availability
The new Dyson Airwrap™ multi-styler is available through Dyson, with exclusive customization options offered online and in Dyson Demo stores. Existing owners can purchase the new attachments separately as an upgrade, making this release as inclusive as it is innovative.
