Odele and Susan Alexandra introduce the Touch-Ups To Go Bag Charm Set, a three-piece hair care kit designed for quick fixes on the move. The set features a mini Dry Shampoo in a custom beaded holder, along with two mini versions of Odele’s cult-favorite hair products that fit easily in a purse without adding weight.
HAIR
Odele and Susan Alexandra shaped the collab around two clear ideas: Susan Alexandra’s Y2K-coded beadwork and Odele’s clean, dermatologist-backed formulas. That pairing channels playful energy into products you actually reach for during the day. It reads like an accessories moment and a hair kit at once, with a beaded charm that draws the eye and formulas that follow through on performance. Co-founder Lindsay Holden says the brand values form and function and saw the collaboration with Susan Alexandra as the perfect way to bring a playful touch to the portable design of their Dry Shampoo.
The beaded holder does more than decorate a handle or strap. It secures the mini Dry Shampoo where you can grab it fast, and it sets the tone for the whole set. Odele’s Dry Shampoo uses plant-based ingredients that absorb oil and add volume, so you refresh roots and lift movement without a full wash. The mini format suits on-the-go touch-ups, and the charm keeps it accessible instead of buried at the bottom of a bag.
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Odele rounds out the kit with two targeted minis. The Air Dry Styler Mini helps you shape and smooth without heat, so you can refine texture after a long day or tame areas that lose definition. The Hair Oil Mini adds shine, giving ends a polished finish and cutting down on dullness. Together, the three pieces cover quick refresh, light styling, and gloss, everything the brand calls for when it describes a set that keeps hair looking pristine all day long.
Susan Alexandra’s beadwork leans into a Y2K code that feels lively and collectible, while Odele sticks to formulas that align with its clean, dermatologist-backed stance. That mix turns a cute charm into a daily tool. You clip it on, you shake the Dry Shampoo, you reset your hair, you glide a drop of oil, and you go.
Odele frames the Touch-Ups To Go Bag Charm Set as an answer for people who want portable care that still feels considered. The brand keeps the message simple: pair form and function, keep products close at hand, and build a routine that survives the day’s curveballs.
The Touch-Ups To Go Bag Charm Set retails for $50 USD. Odele sells it on the brand’s website, so you can check out with the full trio in one go. The price covers the custom beaded holder and all three minis, which arrive ready to clip, shake, and apply.
