Bratz expands its collectible universe with the launch of the Bratziez Iconz Seriez Plush Keychain Blind Box, a new line designed to bring character-driven fun to bags, belts, and everyday accessories. Each character ships in a blind box and includes a clip that attaches directly to a bag, giving fans a portable way to express their Bratz energy wherever they go.
ACCESSORIES
Bratz introduces the world of Bratziez with a clear focus on playful identity. Each plush adopts a distinct personality, expressed through color, form, and a name that signals its attitude. The Iconz Seriez offers six main collectibles: Angel, a pig with soft charm; Bunny Boo, a rabbit with energetic design cues; Kool Kat, a kitty with a bold point of view; Pretty Princess, a frog with a glammed-up style; and the two rare figures, Sugar and Spice, which add a layer of chase appeal for collectors who enjoy surprise-driven releases.
A lip-shaped charm clip extends from the plush through a ribbon attachment, making the figure easy to fasten to a purse, a belt loop, a water bottle, or any surface that could use a playful accent.
Every blind box contains one Bratziez, one baby bottle accessory, and one authentication certificate. The bottle aligns with the Babyz influence within the line, while the certificate supports the idea of Bratziez as items fans can trade, gift, or keep as part of a growing collection. The plush measures eight inches when including the ribbon and clasp.
At $24.99, the Bratziez Iconz Seriez Plush Keychain Blind Box gives collectors a mix of character design, portable charm, and surprise-driven fun. The release arrived on November 26 through the Bratz website, where Babyz Sasha, Jade, Yasmin, and Cloe appeared with two mystery figures available exclusively online until January. The launch sold out quickly, and many fans now wait in hope of a restock.
