Tarte expands its blush lineup with the Macaron Blush & Glow Duo, a two-step color system designed to build customizable cheek color through a cream formula paired with a radiant powder. The product presents itself as a compact “treat,” with each component formulated for controlled application and flexible wear. BLUSHES The cream blush sets the […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
NYX Cosmetics unveils the Buttermelt Glow Boosting Highlighter Stix, a formula designed to deliver a soft, glazy finish across the face and body. The product centers on a buttery texture that moves smoothly across the skin, creating a controlled glow that users can build, mix, and adjust. NYX Cosmetics positions the line as a tool […] More
L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
Glow Recipe introduces Fig Bingsoo, the newest addition to the Glass Balm collection. The shade arrives after repeated requests from the brand’s community and joins the range as a fresh take on an everyday neutral. Fig Bingsoo sits between mauve and nude, offering a pinky tone that feels natural without leaning into a bare look. […] More
NYX Cosmetics introduces the Jelly Job Full-Bodied Shine Gloss, a new addition to its lip lineup that focuses on volume, glassy shine and a smooth jelly texture. The product delivers a full, reflective finish in a single swipe, supported by a formula designed to give lips a plump, cushioned appearance. LIPS The formula creates a […] More
Gisou introduces the Honey Glaze Collagen Therapy Lip Mask, a deeply hydrating lip treatment designed to nourish, smooth, and restore. The formula combines the brand’s signature Mirsalehi Honey with collagen active, hyaluronic acid, and ceramides to deliver hydration that lasts up to ten hours. The new mask arrives just in time for colder months when […] More
Rhode marks Hailey Bieber’s birthday month with the launch of the “Birthday Edit 2025,” a capsule that introduces new Peptide Lip Tint scents, a refreshed Lip Case, and the Oversized Bubble Bag. The drop expands on the brand’s most viral products while keeping the focus on texture, convenience, and collectible packaging. LIPS The Peptide Lip Tint […] More
TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More
