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  • L’Oréal Unveils Hyaluron Tint for a New Kind of Lip Color

    L’Oréal Paris expands its lip category with Hyaluron Tint Lip Stain Serum, a hybrid that brings together the saturation of a lip stain and the texture of a serum. The formula focuses on hydration, comfort, and adaptable color, creating a format that suits quick routines and more defined looks. Hyaluron Tint appears in eight shades […] More

  • Maybelline Expands Lash Sensational Line with Body Mascara

    Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More

  • Glow Recipe Adds Fig Bingsoo to Its Glass Balm Line

    Glow Recipe introduces Fig Bingsoo, the newest addition to the Glass Balm collection. The shade arrives after repeated requests from the brand’s community and joins the range as a fresh take on an everyday neutral. Fig Bingsoo sits between mauve and nude, offering a pinky tone that feels natural without leaning into a bare look. […] More

  • NYX Cosmetics Brings Jelly Job Gloss To Its Lip Line

    NYX Cosmetics introduces the Jelly Job Full-Bodied Shine Gloss, a new addition to its lip lineup that focuses on volume, glassy shine and a smooth jelly texture. The product delivers a full, reflective finish in a single swipe, supported by a formula designed to give lips a plump, cushioned appearance. LIPS The formula creates a […] More

  • Gisou Introduces Honey Glaze Collagen Therapy Lip Mask

    Gisou introduces the Honey Glaze Collagen Therapy Lip Mask, a deeply hydrating lip treatment designed to nourish, smooth, and restore. The formula combines the brand’s signature Mirsalehi Honey with collagen active, hyaluronic acid, and ceramides to deliver hydration that lasts up to ten hours. The new mask arrives just in time for colder months when […] More

  • Rhode Drops the Birthday Edit 2025 with Peptide Lip Tint Scents

    Rhode marks Hailey Bieber’s birthday month with the launch of the “Birthday Edit 2025,” a capsule that introduces new Peptide Lip Tint scents, a refreshed Lip Case, and the Oversized Bubble Bag. The drop expands on the brand’s most viral products while keeping the focus on texture, convenience, and collectible packaging. LIPS The Peptide Lip Tint […] More

  • V of BTS Becomes the First Global Brand Ambassador for TIRTIR

    TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More

  • Dior Unveils the Holiday 2025 Makeup Collection

    Dior introduces its Holiday 2025 makeup collection designed by Peter Philips, Creative and Image Director for Dior Makeup, and built around the theme Circus of Dreams. The collection arrives in limited-edition shades and finishes, with two complete looks, Spectacular Plum and Spectacular Fiery, built from products released exclusively for the season. MAKEUP The Spectacular Plum […] More

  • Chanel Reveals Holiday 2025 Makeup and Fragrance Collections

    For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More

  • Maybelline Drops Moisturizing Serum Lipstick with Miley Cyrus

    Miley Cyrus stars in the launch of the Maybelline Moisturizing Serum Lipstick, a product that redefines lip color through skincare-level hydration and a vibrant finish. Presented at Bar Marmont in Los Angeles, the launch introduced a formula infused with hyaluronic acid and a nourishing oil blend, designed to give lips long-lasting moisture and color depth. […] More

  • BEAUTY SCENE Holiday 2025 Gift Guide

    The holidays call for scent, texture, and a touch of ceremony, gifts that feel personal, sensory, and meant to last beyond the season. This year’s Beauty Scene Holiday Gift Guide brings together objects and fragrances that linger: the new Fétiche Lavande by Christian Louboutin, the cult-favorite Soie Malaquais from Dries Van Noten, and Flamingo Estate’s […] More

  • Is Full Glam Makeup Making a Comeback?

    Could full glam makeup be making a comeback? After years of restraint, the beauty industry is shifting toward color, shine, and excess. The “clean girl” aesthetic, dominated by neutral tones and dewy skin, defined much of the past five years, but 2026 signals a turn toward bold glamour. On social media and runways alike, nostalgia […] More

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