A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More
SHEGLAM is dialing up the glow with the release of its new Buttery Bliss Blush Stick, a pocket-sized powerhouse designed to deliver hydration, buildable pigment, and a luminous finish. Described as “smoother than smooth,” the product is crafted to blend seamlessly into the skin, giving cheeks a natural flush with a dewy, skin-like texture. Retailing […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More
Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury […] More
Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout […] More
Fenty Beauty has officially reintroduced one of its most coveted lip products, and this time, it’s here to stay. The Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss merges the best of two beauty staples: the nourishing comfort of a lip oil and the eye-catching shine of a gloss. With a formula that hydrates instantly […] More
Charlotte Tilbury has tapped Kim Cattrall as the star of its new Pillow Talk Beauty Soulmates campaign, an empowering celebration of beauty, confidence, and self-love. At 68, Cattrall is perhaps the ideal ambassador, embodying a graceful sense of self-assurance built over decades of embracing personal authenticity. Renowned for her iconic portrayal of Samantha Jones in […] More
NYX Professional Makeup is venturing into blocky terrain with its newest limited-edition release, a pixel-perfect beauty collection created in collaboration with A Minecraft Movie. Bridging cosmetics and gaming, the partnership with Warner Bros. Pictures taps into the playful, DIY spirit of Minecraft and reimagines it through NYX’s signature colorful lens. MAKEUP Ditching traditional packaging for […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
Nail artists are the unsung heroes of the beauty industry, transforming every fingernail into a masterpiece. Using vibrant polishes and delicate embellishments, they create styles that span from elegantly simple to dramatically bold. Nail art goes beyond aesthetics, embodying the individual’s mood, personality, or even cultural influences, thereby transforming a manicure into a statement piece […] More
