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  • MAC Viva Glam Teams Up With Chappell Roan on Three Lip Products

    MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More

  • Anastasia Beverly Hills Adds Purple Palace to Magic Touch

    Anastasia Beverly Hills expands its Magic Touch line with the Magic Touch Blush Trio in Purple Palace, a cream blush palette designed for soft color, stronger payoff, and custom layering. Priced at $38, the trio features three full-pigment shades in a portable format made for daily makeup, travel, and professional kits. The product is now […] More

  • Rhode Builds a Summer Beauty Kit Around Bronze and Glow

    Rhode has introduced its summer collection, adding new makeup launches, fresh shades of existing favorites, and warm-weather merch to the Hailey Bieber‘s beauty brand. The release introduces two new complexion products that build on the brand’s skin-focused approach to color and glow. Rhode also expands its lip category with new seasonal shades, while adding tools […] More

  • Olandria Carthen Brings Blush Into Focus for MAC Cosmetics

    MAC Cosmetics presents the May issue of MACzine with Olandria Carthen as cover star. The issue centers on blush and places Carthen in a full MAC beauty look created by makeup artist Painted By Esther. The glam features Esther’s signature gradient blush technique, connecting the cover story to the launch of Skinfinish Colourstruck Blush. MAKEUP […] More

  • Rare Beauty Expands Brow Harmony With Six Tinted Shades

    Rare Beauty expands its Brow Harmony range with the new Brow Harmony Tinted Flexible Lifting Gel, a waterproof brow gel designed to lift, tint, and set brows in one step. The launch takes the brand’s bestselling brow gel formula and adds color, giving users a brushed-up, laminated brow look with a soft natural finish. The […] More

  • Patrick Ta Beauty Launches New Transition Blushes

    Patrick Ta Beauty expands its blush lineup with two new additions: Liquid Transition Brightening Blush and Transition Blurring Blush Duo. The brand, known for its Major Headlines Double-Take Blush Duo, now turns its focus to the area between the under-eye and cheek, a part of the face it describes as “an overlooked area that’s about […] More

  • Charli xcx Joins YSL Beauty as U.S. Local Ambassador

    YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More

  • Marc Jacobs Beauty Returns With Color, Shine, and Playful Packaging

    Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More

  • Mei Kawajiri Took Fight Night Nails Into the Ring at Sukeban NYC

    At Sukeban World Championship Fight in New York, nails became part of the performance before the wrestlers even entered the ring. On May 19, the Japanese female wrestling league returned to the Hammerstein Ballroom with a sold-out production that brought together sport, fashion, beauty, and theatrical character work. The night featured five matches, five Tokyo […] More

  • Victoria Beckham Beauty Introduces Posh Gloss With a Redesigned Formula

    Victoria Beckham Beauty expands its lip offering with Posh Gloss, a reformulation of its original gloss designed for a high-shine finish with a lighter texture. The product builds on an established formula while adjusting its structure to deliver a smooth application and a comfortable feel. The gloss melts onto the lips on contact, creating a […] More

  • Marc Jacobs Beauty Gives Fans First Glimpse of Makeup Products

    While the corporate alliance with Coty previously confirmed the official summer return of Marc Jacobs Beauty, an exciting new Instagram video finally gives beauty enthusiasts their first actual glimpse at the updated inventory. The brand used its digital platform to transition from text announcements to real product previews. This highly anticipated footage verifies the specific […] More

  • Rhode Teases Bronzers and New Glow Products

    Rhode appears ready to expand its color and glow categories, with Hailey Bieber giving fans a first look during her Met Gala beauty prep. The brand shared behind-the-scenes material from Bieber’s routine, where new products appeared in soft pink and bronze-toned packaging. Rhode has yet to confirm the full product names, but the teaser quickly […] More

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