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  • Rhode Introduces Caffeine Reset and Peptide Lip Boost Treatments

    Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a […] More

  • Fenty Beauty Brings Wattabrat Back for Valentine’s Day

    Fenty Beauty revisits one of its most recognizable pink shades with the return of Wattabrat, timed for Valentine’s Day. Known for its light pink shimmer, the shade anchors a limited collection that expands the original color into multiple formats while introducing a new, deeper pink tone. MAKEUP The Wattabrat collection includes two pink shades presented […] More

  • Doja Cat Translates Her Viral VMA Look into a MAC Lip Kit

    MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More

  • Laneige Taps Katseye for the JuicePop Box Lip Tint Launch

    Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More

  • Dove Cameron Stars in Urban Decay 24/7 Liquid Stick Launch

    Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More

  • Summer Fridays Releases New Lip Liners and Stains

    Summer Fridays expands its lip category with the release of SoftLine Lip Liner and Flushed Lip Stain, two products designed to work independently or as a paired routine. They focus on defining lip shape, enhancing natural tone, and delivering comfortable wear through lightweight formulas and considered application tools. LIPS SoftLine Lip Liner centers on structure […] More

  • Milk Makeup Introduces Cooling Water Jelly Shimmer

    Milk Makeup expands its Cooling Water line with the Cooling Water Jelly Shimmer Highlighter Stick, a new all-over shimmer product. Designed for use on the face, eyes, lips, and body, the stick delivers multidimensional shine through a clear base filled with color-flipping pearls. HIGHLIGHTERS The Jelly Shimmer relies on a clear base to ensure the […] More

  • Warm Wishes Bronzer Joins the Rare Beauty Lineup

    Rare Beauty expands its complexion lineup with the Warm Wishes Soft Matte Powder Bronzer. The product delivers a soft matte finish intended to give skin a sunlit warmth that lasts throughout the day. Designed to add dimension without heaviness, the bronzer focuses on an even, skin-like result that remains consistent from application through wear. BRONZERS […] More

  • YSL Releases Valentine’s Day Couture 2026 Collection

    YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More

  • r.e.m. beauty Introduces Sweet Dreams Eyeshadow Quads

    r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere. EYESHADOWS Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver […] More

  • Doja Cat and Ella Gross Lead MAC Powder Kiss Campaign

    MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More

  • Chanel Drops New Products Across Makeup, Fragrance & Skincare

    Chanel introduces three new beauty releases across makeup, fragrance, and skincare, now available. Each focuses on material, formula, and format, shaping how color, scent, and skin texture integrate into daily routines. Rouge Noir Makeup Collection First introduced backstage on the eve of the 1994/95 Fall Winter Ready-to-Wear show, Rouge Noir began as a nail color […] More

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