Anastasia Beverly Hills expands its Magic Touch line with the Magic Touch Blush Trio in Purple Palace, a cream blush palette designed for soft color, stronger payoff, and custom layering. Priced at $38, the trio features three full-pigment shades in a portable format made for daily makeup, travel, and professional kits. The product is now available on TikTok and will arrive on the Anastasia Beverly Hills website on July 1.
BLUSHES
Magic Touch Blush Trio uses a silky, gel-like cream texture that grips to bare skin or makeup. The formula gives cheeks a natural blurred matte flush while allowing users to build color from a soft wash to a stronger finish. Anastasia Beverly Hills designed the trio for flexible use, with shades that can be worn alone, combined, or layered for a custom result. The formula also works on lips, giving the product a multi-purpose role beyond cheek color.
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The texture aims to feel comfortable throughout wear. Anastasia Beverly Hills describes the formula as non-greasy and non-drying, with a finish that avoids patchiness, streaking, harsh lines, settling, or uneven color. The cream can be applied with a brush, fingertips, or sponge, making the trio easy to adapt to different routines and levels of intensity.
Skin-focused ingredients support the makeup effect. Pomegranate Oil helps provide antioxidants for a healthy-looking, youthful glow, while Spherical Powder creates a soft-focus effect and cloud-like feel.
The application method depends on the desired finish. For one shade, Anastasia Beverly Hills recommends applying the selected color to the center of the cheeks and working it upward. For two shades, the lighter tone goes at the center of the cheeks, while the deeper shade sits higher near the hairline for an ombré effect. For all three shades, the lightest color starts at the center, the medium shade moves higher, and the deepest shade adds definition along the cheekbone.
The brand also suggests tapping off a brush or sponge on the back of the hand before applying the product to the face. Users can mix shades for custom colors, pair the formula with cream, liquid, or powder products, and press the blush onto the lips for a blurred color effect. Working the blush upward can create a lifted look.
