Huda Beauty teamed up with artist Saint Levant for a special release of the Faux Filler Lip Oil, drawing direct inspiration from the kalamantina fruit native to Palestine. The product, named Kalamanita Jelly Oil, launched as a limited-edition item and quickly sold out. The lip oil’s popularity took hold online, with fans calling for a restock shortly after it became unavailable.
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The brand selected Saint Levant to front the campaign, using his Palestinian background to shape the product’s concept and message. The project took visual and cultural cues from Palestinian agriculture, with a focus on the kalamantina fruit. Known for its historical link to the region, the fruit grounded both the lip oil’s citrus scent and the visual story tied to the campaign.
A key element of the collaboration involved directing a portion of the proceeds toward organizations focused on protecting Palestinian agriculture. This financial support reflects the campaign’s broader goal, to raise awareness around food security and the fragility of agricultural resources in Palestine.
For the campaign visuals, Huda Kattan and Saint Levant appear together beside an orange car loaded with kalamantinas. The car, filled to overflowing, draws attention to the fruit’s importance and history. In current conditions where Palestinian access to agricultural systems faces growing threats, the visual acts as both a nod to cultural roots and a call for support.
Saint Levant connected with the concept on a personal level. The artist pointed to the collaboration as a method of signaling urgency around Palestinian food systems while using his platform to strengthen visibility. The campaign relied on more than visual storytelling. It used product, personality, and cause as one message.
The Kalamanita version of the Faux Filler Lip Oil offers the same high-shine finish as the original formula. The product adds a sheer coral tint and carries a citrus scent modeled after mandarin orange. Ingredients include squalane and peptides, which work together to support hydration and smoothness. These elements kept the lip oil in line with the brand’s existing offerings while giving it a specific identity through scent, color, and name.
The Kalamanita Jelly Oil launched as a limited-edition item through Huda Beauty’s official website. Although the product sold out shortly after release, fans have continued to request a second drop. The limited supply created demand that has only grown, fueled by the collaboration’s strong concept and connection to current issues.
