Max Factor launches its Excess Volume Extreme Impact Mascara in January 2014. Originally trialled in the UK at the Felder Felder spring/summer 2014 show by Max Factor Make-Up Artist Mel Arter, the product is the brand’s first jet black, gloss finish mascara offering lash volume. It features two wands; Step 1 builds volume using the False Lash Effect Brush, while Step 2 glosses over lashes, thickening and sealing them to provide a smooth, intense jet black lacquer.
Additionally, the brand is launching Excess Intensity Longwear Eyeliner in six highly pigmented, vibrant shades (Excessive Green, Excessive Gold, Excessive Aqua, Excessive Charcoal, Excessive Silver and Excessive Brown). The eyeliner contains a self-sharpening mechanical pencil and a long lasting formula.