In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
The beauty industry is excited about the latest innovation from Haus Labs, the Bio-Radiant™ Glassy Highlighter Balm. This groundbreaking multi-use product offers more than just a shimmering finish, setting new standards in the integration of makeup and skincare. Launched with a unique formula comprising 64% skincare ingredients, this highlighter balm is set to revolutionize the way […] More
Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
In a surprising twist from the usual makeup launch, Pat McGrath Labs recently caused a stir in the beauty industry by mistakenly shipping three $10,000 diamond-encrusted rings with its new Candy Crush collection orders. Originally intended as exclusive gifts for supermodel Alex Consani and influencer Tefi Pessoa, these opulent rings ended up in the hands […] More
Saie is set to launch its latest blush collection, SuperSuede Talc-Free Powder Blush, bringing a fresh lineup of velvety, long-wearing shades just in time for 2025. Designed for a seamless, soft-focus finish, the formula is lightweight yet buildable, melting into the skin for a natural, diffused flush. The collection introduces six shades inspired by the […] More
The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More
Milk Makeup is introducing Hydro Grip 12-Hour Hydrating Gel Skin Tint, a complexion product designed to deliver longwear hydration and lightweight coverage. This innovative skin tint promises up to 12 hours of wear without fading, caking, or settling into fine lines, making it an ideal choice for those seeking effortless, everyday makeup that keeps skin […] More
Rhode, the rising star in the beauty industry, is set to impress with its latest offering, the Peptide Lip Tint in Sugar Cookie. The Peptide Lip Tint in Sugar Cookie is described as a sheer-but-buildable hot pink gloss, infused with pink and blue shimmers that catch the light for a high-shine, glittering effect on the […] More
Simi Haze Beauty has unveiled its latest innovation, the COLOR GLAZE Lip and Cheek Pigment, a versatile product designed to give a sheer, juicy wash of color to the lips and cheeks. This product offers a weightless texture that effortlessly melts into the skin, creating a lasting, light-reflecting tint. Whether you’re going for a soft […] More
Westman Atelier has introduced its newest product, the Sun Tone Hydrating Matte Bronzing Drops, a versatile addition to the brand’s growing collection of clean beauty essentials. This lightweight liquid bronzer provides a matte, shimmer-free finish that delivers a natural, sunkissed warmth to the skin. Designed to enhance the complexion with a radiant, bronzed look, these […] More
