Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP The Rosy Glow Stick is a modern reimagining […] More
Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Glossier is turning up the heat on its summer lineup with the release of Lip Glaze, a new lip oil collection launching May 20. The campaign pairs the beauty brand with rising global girl group Katseye, who debut the product by wearing all six shades, each one designed to reflect a member’s distinct personality. MAKEUP […] More
Benefit Cosmetics is giving its cult-favorite Benetint a seasonal refresh with the launch of several new shades, including Dark Cherry and Raspberry, officially available starting May 7. Known for its multitasking formula that delivers a long-lasting flush to both lips and cheeks, Benetint’s latest update adds deeper hues to its lineup, offering more options for […] More
Pat McGrath Labs expands its Skin Fetish lineup with a product designed to bring editorial luminosity into everyday routines: the new Glass 001 Legendary Glow Setting Spray. Launching as part of the “Skin Fetish” franchise, the setting spray is a response to McGrath’s viral backstage beauty moment at Maison Margiela, where her glass skin look […] More
House of Hur continues to draw attention in the beauty industry with the expansion of its Moist Ampoule Blusher range. Known for its serum-like texture and skincare-first approach, the line now features three new shades, Pink Rosie, Ruby Red, and Berry Purple, bringing the total color offering to nine. Designed to create a natural flush […] More
A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More
SHEGLAM is dialing up the glow with the release of its new Buttery Bliss Blush Stick, a pocket-sized powerhouse designed to deliver hydration, buildable pigment, and a luminous finish. Described as “smoother than smooth,” the product is crafted to blend seamlessly into the skin, giving cheeks a natural flush with a dewy, skin-like texture. Retailing […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. For those looking to explore a wide range […] More
Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury […] More
