Rimmel London is working on a collaboration with music artist Rita Ora on a capsule colour collection. Rita will work with the makeup brand to create lip and nail shades, which will be released in February 2014.
“I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!” says Rita.
Focusing on a catwalk-meets-high-street range of lipsticks and nail polishes Rita and Rimmel will be looking to London street style as well key fashion trends for shade inspiration.
What do you think about the new collab?