Rare Beauty expands its best-selling Soft Pinch franchise with the launch of the Soft Pinch Lip Oil Stick, a new three-in-one lip product created to bring oil-like comfort, gloss-level shine and lipstick pigment into one formula. The release adds a fresh lip category to the Soft Pinch range, which has become one of the brand’s most recognizable beauty lines.
MAKEUP
Founder Selena Gomez created the product with a focus on easy color and everyday comfort. The Soft Pinch Lip Oil Stick gives lips buildable pigment while keeping the texture light, smooth and hydrating. Rare Beauty positions the product as a hybrid formula for those who want a juicy finish without a heavy or sticky feel.
“I wanted to create a lip product that feels as smooth as a lip oil, but still gives you real, juicy color in one swipe,” Gomez says in a press release.
The formula uses apple seed oil and a blend of nourishing oils to help lips feel soft and comfortable throughout the day. Rare Beauty also designed the stick to create a visibly plumped look while maintaining a weightless glide. A fresh apple scent adds a subtle sensorial element to the application, giving the product a playful finish that fits the Soft Pinch identity.
The Soft Pinch Lip Oil Stick arrives in eight shades, ranging from bright coral to deep brown. The shade lineup includes Wish, a bright coral, and Journey, a deep cool brown. The selection gives users room to create anything from a fresh daytime lip to a richer, more defined look.
With this launch, Rare Beauty continues to build around products that combine color payoff with comfort. The Soft Pinch Lip Oil Stick keeps the application simple, while its hybrid texture supports the current demand for lip products that feel nourishing and look polished in one step.
The Rare Beauty Soft Pinch Lip Oil Stick retails for $25 USD and is available through the brand’s website.
