Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty brand that Cardi B owns herself. She shared the news via Instagram while preparing for the start of her “Little Miss Drama” tour in Palm Desert, California.
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The rapper has shared her personal experience with natural hair online for years. She regularly posts videos documenting her wash days, growth updates, and specific DIY hair masks. Cardi B worked to repair her hair following years of damage from heat and color treatments. She informed social media viewers of her intentional efforts to return her hair to a healthy state. While she frequently changes her appearance with neon wigs and blunt bobs, she has shown that her natural hair remains full and long.
Since her 2017 “Bodak Yellow” breakthrough and Grammy-winning album “Invasion of Privacy,” the Bronx-born artist has built a career spanning music, fashion, and business. Her portfolio includes the hit “Am I the Drama?” alongside collaborations with Fashion Nova, Reebok, and NYX Professional Makeup.
Cardi B revealed on her Instagram story that she spent three years developing Grow-Good Beauty. She described the project as a highly requested venture. An official teaser reel for the brand features a quote from the rapper stating that the products help to build natural, strong hair. The video provides a look at the behind-the-scenes process of bringing the brand to the market. Eagle-eyed viewers can see glimpses of products within the range during the footage.
The brand specifically supports hair growth based on the personal history of the artist. Cardi B shared in a voiceover that she disliked her hair when she was younger. As an adult, she grew to love and appreciate her hair as a part of her identity. The brand website indicates that Grow-Good Hair will launch in April 2026. The products target women who manage busy lifestyles across different climates.
This launch allows Cardi B to expand her presence in the beauty industry. She has tested these products for a significant period before this official announcement. The range aims to provide solutions for individuals seeking to improve the health of their natural hair. By sharing her own growth results, the entrepreneur provides a foundation for the brand’s goals.
