ELLE has gone live with its first beauty online shop SHOPELLEUK.COM. The new site offers a selection of over 4,000 beauty products, shipped within 24 hours of purchase and chosen by the monthly magazine’s Beauty Director Sophie Beresiner. Featured brands include Benefit Cosmetics, Cowshed, Elizabeth Arden and Stila, with more to be added over the coming weeks.
The initiative provides a specially designed store in line with ELLE’s print and digital products and online shopping platform as part of The UK Edit, a Hearst Magazines UK partnership with The Hut Group. The editorial team will oversee and create daily trend and shopping led content for the site.