Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as a true style icon whose connection to beauty reflects Gisou’s values.
Huntington-Whiteley also expressed enthusiasm about the partnership. She explained that hair has always played a central role in her own self-expression and called the collaboration a natural fit. She noted her respect for Gisou’s approach to quality and innovation while emphasizing that hair serves as an accessory deeply tied to personal identity.
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The campaign introduces Gisou’s Honey Milk 5-In-1 Styling Cream, the brand’s first entry into the styling category. Huntington-Whiteley fronts the campaign, positioning the new product as a key launch for the label.
The Honey Milk 5-In-1 Styling Cream brings together multiple benefits in one formula. Designed for flexibility, the cream provides hold without stiffness. It delivers hydration while addressing frizz, and it also protects against heat up to 450 degrees Fahrenheit.
Formulation plays an essential role in Gisou’s approach, and the Honey Milk 5-In-1 Styling Cream continues that direction. The product incorporates honey and milk, consistent with the brand’s identity, while adding hyaluronic acid for hydration. Together, these ingredients aim to keep hair smooth, shiny, and manageable.
Huntington-Whiteley’s role as ambassador extends beyond a single campaign. Her presence reinforces Gisou’s image and expands its reach in the global beauty industry. With her background in modeling and acting, she brings visibility and authority that align with the brand’s values.
