r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the enchanted universe of Oz.
MAKEUP
The first collaboration between r.e.m. Beauty and Wicked delivered playful pinks and greens that reflected Glinda and Elphaba. For this new release, the tone shifts. The colors and finishes draw inspiration from Oz’s moodier corners, referencing its forests, magical cities, and hidden symbols. Packaging and product design move beyond surface sparkle, inviting users into the deeper storylines of the musical.
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At the core of the collection sit pieces created to mirror the characters themselves. The Glinda Makeup Set and Elphaba Makeup Set provide two distinct approaches, echoing their theatrical personalities while staying wearable for daily looks. Both options build on fan-favorite r.e.m. formulas with color palettes adjusted for their Ozian muses.
Eyeshadow anchors the release through the Ozian Forest Eyeshadow Palette, which takes cues from the dreamlike woods that shape much of Oz’s mythology. Complementing it, the Emerald City Metallic Eyeliner Set introduces shades designed to evoke the city’s architecture. Each liner carries a unique top, with colors described as a modern interpretation of Emerald City’s glittering surfaces.
The Cherry Blossom Blush Palette introduces soft yet impactful pigment, supported by a matching Cherry Blossom Blush Brush for precise application. To enhance the complexion, the Luxury Beautification Undereye Masks arrive in holographic tones that recall Glinda’s bubble, Emerald City’s green, and the Tin Man’s silver.
For lips, the Poppy Plumping Lip Gloss delivers color inspired by the famous poppy fields of Oz. Designed to offer dimension with a touch of fantasy, the gloss comes in multiple shades that feel both wearable and imaginative. Alongside it, the So Popular pH Adaptive Lip Oil adjusts to the wearer, creating a finish that shifts with individual chemistry.
The capsule also revisits r.e.m. Beauty’s focus on storytelling. Every product name, motif, and shade references Oz in a way that turns makeup application into a cinematic act. Metallic finishes recall the stage lights, while floral motifs reference the show’s theatrical sets.
As Wicked: For Good prepares to reach cinemas on November 21, the capsule delivers an imaginative way for fans to engage with the story ahead of its premiere. Consumers can shop the r.e.m. Beauty x Wicked: For Good Collection beginning at midnight ET on October 1 at r.e.m. Beauty and Ulta websites.
