In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
The experience of becoming a new mother is joyful and lovely. However, it frequently entails a unique set of difficulties and demanding responsibilities. Despite the restless nights and never-ending to-do lists, new moms need to put their health first. BEAUTY Simple self-care rituals can offer much-needed moments of respite, helping moms recharge both physically and […] More
The Ordinary announces its latest skincare innovation: the Sulfur 10% Powder-to-Cream Concentrate. With a formula centered on 10% colloidal sulfur, the product offers a modern alternative to conventional spot treatments. Designed to address breakouts with precision, it transforms from powder to cream on contact with the skin, making it both hygienic and convenient for on-the-go […] More
Rhode, the skincare brand founded by model and entrepreneur Hailey Bieber, is making its long-anticipated move into retail through a partnership with Sephora. Known for its glossy, minimalist branding and top-selling Peptide Lip Treatments, Rhode will arrive in Sephora stores across the United States and Canada this fall, with a UK debut expected by late […] More
Mienne, a new luxury house devoted to desire, enters the beauty space with a line of body care designed to elevate intimacy and ritual. Launching today, the debut collection reimagines everyday skincare as a sensual experience, inviting users to rediscover the body through layers of touch, scent, and sensation. Powered by a combination of aphrodisiacs […] More
Starface, the skincare brand known for reimagining blemish care with playful design, is officially entering the fashion space. The brand’s debut crossover arrives through a limited-edition collaboration with Heaven by Marc Jacobs, bringing together skincare functionality and fashion’s rebellious streak. The partnership launches with a campaign featuring Grimes, Lil Uzi Vert, beabadoobee, and BB Trickz, […] More
In 2023, around 32% of women in the U.S. said they stick to a skincare routine every day. That’s a lot of time, money, and consistency. Despite that, pilling and irritation are still common issues. What’s even more frustrating is investing in a great skincare routine, only to watch it crumble into tiny flakes on […] More
The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More
Laneige, the K-beauty powerhouse known for its skincare innovations, has launched a new flavor in its beloved lip care lineup, Matcha Bubble Tea. This release combines the soothing aroma of matcha with the nourishing formulas the brand is known for, offering a refreshing take on lip hydration. Available in two formats, the Lip Sleeping Mask […] More
Starface, the skincare brand renowned for transforming acne treatment into a statement of self-expression, has unveiled its latest offering: the Big Pink compact. This new product features 32 pink star-shaped hydrocolloid pimple patches, housed in a vibrant pink compact, and is priced at $14.99. Set to launch on April 9, the Big Pink aims to […] More
Many of us associate acne with puberty, but did you know it can affect adults too? Explore the reasons why we can develop this skin condition in adulthood and the most effective methods of treatment. What is Adult Acne? Acne is a common skin condition that impacts up to 50 million Americans annually. When it […] More
