Dr.Jart+ has appointed KATSEYE member Yoonchae Jeung as its first-ever North American brand ambassador. The South Korean singer fronts a new campaign for the brand’s Premium BB Cream SPF 30, introducing a partnership that connects Korean skincare with contemporary pop culture. The announcement marks a new chapter for Dr.Jart+ as the company continues working with Korean artists to introduce its products to international audiences.
SKINCARE
Founded in Seoul in 2005, Dr.Jart+ has developed its identity around skincare innovation and creative expression. The brand selected Yoonchae for her growing presence across music, fashion and beauty, positioning her perspective on individuality and self-expression within its latest campaign.
The campaign takes inspiration from Yoonchae’s daily routine as a performer, exploring how she incorporates skincare into a demanding schedule. Through behind-the-scenes moments, previously unseen personal content and documentary-style footage, Dr.Jart+ introduces the singer’s relationship with skincare while presenting Premium BB Cream as a practical addition to everyday beauty routines.
“I’ve always believed that taking care of my skin is a way of taking care of myself,” Yoonchae explains. “No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin.”
The singer also describes Dr.Jart+ as a brand she associates with creativity and innovation. Her involvement gives the campaign a personal direction, connecting the product’s everyday functionality with her approach to skincare and confidence.
At the center of the partnership is Dr.Jart+ Premium BB Cream SPF 30, a skincare and makeup hybrid that combines complexion coverage with moisturizing ingredients and sun protection. The product has played an important role in the brand’s history, with Dr.Jart+ helping introduce BB cream to the United States.
The latest reformulation includes 2% niacinamide and glycerin, ingredients that contribute to the product’s skincare-focused formula. According to Dr.Jart+, the cream helps moisturize the skin, support its protective barrier and provide a natural glass skin finish. The formula also offers SPF 30 sun protection and all-day coverage, bringing several functions together within a single complexion product.
Dr.Jart+ offers Premium BB Cream in eight shades, with a formula designed to simplify everyday beauty routines. The product reflects the campaign’s focus on practical skincare, particularly for consumers who want coverage and moisturizing benefits within one application.
Ye Jin Kim, Vice President and Global Brand Lead at Dr.Jart+, explains that music remains an important part of the company’s cultural identity. The brand continues to collaborate with Korean artists as a way to share its origins and creative perspective with audiences around the world.
Yoonchae’s appointment also reflects the international profile of KATSEYE, the girl group that debuted in 2024. Through her activities with the group, the 18-year-old singer has developed a presence that extends into fashion and beauty, creating opportunities for partnerships beyond music.
