Aesop prepares to unveil its newest Eau de Parfum, “Above Us, Steorra,” a fragrance that presents amber in a light not often explored. Conceived by Céline Barel, a long-time creative partner of the brand, the scent draws on three abstract sources: Mayuzumi Madoka’s poem Shooting Star, a photograph of the night sky, and the iridescent […] More
Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves […] More
Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More
Dior presents Miss Dior Essence as a new flanker in the Miss Dior line, created by Francis Kurkdjian, the house’s Perfume Creative Director. The composition offers an expressive take on confident, liberated femininity, reimagining the floral-chypre structure with gourmand accents built from rich fruit, lush florals, and a grounding woody base. View this post […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Sol de Janeiro has added a new scent to its fragrance collection with Sundays in Rio Perfume Mist, a limited-edition release that captures the mood and rhythm of a weekend in Brazil. The mist channels the energy of caipirinhas, dancing, and the comfort of time spent together. FRAGRANCES Crafted by perfumer Ugo Charron, the fragrance […] More
Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More
Melanie Martinez brings back Cry Baby Perfume Milk after five years of absence. Originally launched in 2016, the fragrance sold out quickly and remained unavailable, gaining near-mythical status among fans. Bottles eventually reached resale prices of up to $1,000. Now, with the tenth anniversary of her Cry Baby album approaching, Martinez reintroduces the scent through […] More
For those who follow Le Labo’s annual City Exclusive event, September marks a ritual. Once a year, the fragrance house opens its vault, allowing a global audience to experience scents otherwise restricted to the cities that inspired them. This year’s most anticipated release is Osmanthus 19, a new City Exclusive tied to Kyoto, available worldwide […] More
Marking the opening day of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are launching a capsule collection that connects the two labels through design and product innovation. The collaboration introduces several limited items, including a fragrance, lip liners, lip treatment, and a satin bag. Each piece reflects the sensibilities of both brands, […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
