Tom Ford continues his Private Blend expansion with Figue Érotique, a fragrance centered on the fig fruit and its association with sensuality. After the vivid vision of Black Orchid Reserve, this release stays closer to a pattern the brand often revisits: a fruit positioned at the center of the narrative, used to frame desire through […] More
Mugler introduces Alien Pulp Eau de Parfum Fruitée, a 2025 release that extends the direction of the Alien collection through a fruit-driven interpretation of its jasmine-musk code. The fragrance carries the recognizable Alien identity while shifting its focus toward brightness and modern texture. Mugler pushes the familiar profile into a new register by giving it […] More
Cheirosa 67 arrives as a response from Sol de Janeiro to the unexpected rise of “67,” built around the number’s loose cultural energy. The brand presents the limited edition mist as a fruity amber fragrance centered on mango and bright, juicy notes. The concept grew from audience requests and a shared sense of fun, and […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Billie Eilish presents the 3-Piece Deluxe Mini Gift Set, a curated fragrance trio that unites her three signature scents: Eilish, Eilish No. 2, and Eilish No. 3. FRAGRANCES Eilish No. 1 opens the set with a rich amber gourmand composition. Delicate sugared petals introduce the scent, followed by vanilla, soft spices, and cocoa that bring […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
