Read more about fragrances for women news from Beauty Scene, including new releases, best perfumes, and scent trends.
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Zendaya returns to Prada Beauty for the new Paradoxe Sweet Chemistry campaign, introducing the latest fragrance in the Paradoxe collection. The release marks the line’s first fruity floral Eau de Parfum since its 2022 debut and extends Zendaya’s existing relationship with Prada Beauty through a campaign focused on changing identities and different sides of personality. […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
Sol de Janeiro introduces its new Intense Perfume Mists, a higher-concentration fragrance format created in response to demand for longer-lasting scent. The new formulas deliver up to 10 hours of fragrance and extend the brand’s Cheirosa collection with richer versions of familiar scents alongside the debut of Cheirosa 74 Intense. FRAGRANCES Brazilian singer IZA fronts […] More
D.S. & Durga enters a new olfactive category with Ain’t That Sweet, a gourmand fragrance launching on August 25, 2026. Created by D.S. & Durga co-founder and perfumer David Seth Moltz, the scent draws from his memories of New York in the early 2000s, connecting young love, city life and the excitement of arriving somewhere new […] More
Julia Roberts fronts the new Lancôme campaign for La Vie Est Belle Very Cherry, a new interpretation of the fragrance line she has represented for years. The 58-year-old actress appears in a playful campaign built around the scent’s dark cherry accord, with filmmaker Damien Chazelle directing the accompanying spot to Blondie’s “Heart of Glass.” FRAGRANCES […] More
YSL Beauty introduces Libre Santal Couture, a limited-edition fragrance that gives the Libre line a woodier direction. Dua Lipa fronts the campaign for the new release, which keeps the familiar pairing of French lavender and Moroccan orange blossom while placing New Caledonian sandalwood at the center of the composition. FRAGRANCES Libre Santal Couture develops the […] More
There is something distinctly Byredo about Future Memories. Not in the way a fragrance repeats itself, but in how it speaks to the same emotional territory the house has always inhabited: the space between experience and memory, between now and the moment it becomes something else. When you first spray this new eau de parfum […] More
Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More
Fragrance has always been more than a finishing touch. It can express personality, memories, and emotions without saying a word. In 2024, Bella Hadid launched Orebella, a fragrance brand built around creating a more personal connection with scent. ALL OREBELLA RELEASES Orebella takes a different approach from traditional alcohol-based fragrances. The brand creates oil-based formulas […] More
Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More
