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  • Bai Jingting Named Global Fragrance Ambassador for Versace

    Versace, the renowned Italian luxury brand, has announced actor Bai Jingting as its Global Fragrance Ambassador, marking a significant partnership in the world of fashion and entertainment. Bai Jingting, known for his versatile acting skills and captivating screen presence, made his debut in the web series “Back in Time” in 2014. Since then, he has […] More

  • Off-WhiteTM x Isamaya French Rethinking Fragrance to Empower Expression

    With the launch of five new genderless fragrances, Off-White™ has expanded its Off-White™ Beauty products, specifically its signature fragrance line, Off-White™ SOLUTIONS. As a component of the larger Off-White™ Beauty philosophy, which seeks to enable all individuals and generations to express themselves and celebrate their potential, Off-White  SOLUTIONS proposes that its perfumes be interpreted as […] More

  • Anok Yai Is the New Face of Mugler Alien Hypersense Parfum

    Supermodel Anok Yai has been revealed as the new face of Alien Hypersense Eau de Parfum, the latest fragrance masterpiece from Mugler. FRAGRANCE At 26, the American-raised model of South Sudanese heritage embodies the powerful, dangerous, and enthralling essence of this new feminine scent, marking a thrilling chapter for both Yai and the iconic brand. […] More

  • New Balance Takes a Bold Leap into Fragrances Inspired by Sneakers

    New Balance, widely recognized for its athletic and lifestyle footwear, is venturing into new territory with the launch of a fragrance line inspired by the unique smell of sneakers. FRAGRANCES This innovative move transforms the familiar new sneaker scent into two exclusive, limited-edition fragrances. From Sneakers to Scents Typically, perfumes fall into categories like woody, […] More

  • Embracing Transparency in the World of Clean Perfumes and Conscious Skincare

    In the world of personal care products, the term “fragrance” often conceals more than it reveals. This umbrella term, commonly found on labels of products ranging from perfumes to skin creams and shampoos, legally allows manufacturers to withhold detailed ingredient information from consumers. Under this guise, thousands of potentially harmful substances, such as phthalates, allergens, […] More

  • TAMBURINS X Jennie: The Day of Sorceress

    TAMBURINS, a leader in the luxury fragrance industry, has just introduced its newest perfume campaign, ‘The Day of Sorceress’, featuring the illustrious Jennie. This launch is a landmark moment, blending the intricate artistry of perfumery with inspiring themes of metamorphosis and the pursuit of dreams. FRAGRANCES In a campaign video, Jennie embodies a young girl […] More

  • Brunello Cucinelli Fragrances: Elegance in a Bottle

    Italian luxury fashion brand Brunello Cucinelli introduced its latest masterpieces to the world – “Brunello Cucinelli pour Femme” and “Brunello Cucinelli pour Homme.” FRAGRANCES For the brand’s first fragrance campaign, a talented team including Boniface Verney-Carron, James Turlington, Arizona Muse, and Gabriela Richardson joined forces to bring the vision to life, beautifully captured by photography […] More

  • 5 things to check Before you Buy a Perfume

    Do you love to smell good? If you do, you are not alone. A lot of people like to smell good too. However, finding the right perfume to help you smell nice is sometimes challenging. There are lots of different perfume products on the market, and each one has a unique smell and is fit […] More

  • Damien Vaughan Shippee

    15 Scents for September by Harvey Jackson & Damien Vaughan Shippee

    Photographer Harvey Jackson skillfully captured the latest DSCENE BEAUTY EXCLUSIVE feature, exploring the top fragrances for the upcoming season. In charge of styling was Damien Vaughan Shippee. It’s that time of year for many, where we don’t really know what the weather truly has in store for us. It’s cool today, the Devil’s underbelly tomorrow, […] More

  • CHANEL Revamps Iconic Williamsburg Diner for CHANCE EAU FRAÎCHE Eau de Parfum Debut

    To celebrate the release of CHANCE EAU FRAÎCHE Eau de Parfum, CHANEL transforms a classic Williamsburg diner into the LUCKY CHANCE DINER. FRAGRANCES From September 8 to 10, Brooklyn’s Wythe Avenue and North 10th Street will house this diner-turned-experiential space. Just a stone’s throw from CHANEL’s freshly inaugurated Fragrance and Beauty boutique, visitors are offered […] More

  • BYREDO Fragrances: “Rose Of No Man’s Land” Is Here

    BYREDO Fragrances releases the latest scent in their family of fragrance, the  “Rose Of No Man’s Land” accompanied by the beautiful release imagery by celebrated portrait photographer Zhong Lin. Rose of No Man’s Land: a rose that blooms where others are afraid to step, this rose was forged in the wild and deserves our respect. […] More

  • Presley Gerber is the Face of CELINE ‘EAU DE CALIFORNIE’

    Luxury house CELINE presented their new addition to Haute Parfumerie fragrances ‘EAU DE CALIFORNIE’ with campaign starring model Presley Gerber directed by Hedi Slimane. The new Celine ‘EAU DE CALIFORNIE’ awakes the memory of palo santo, that magical essence of wood,with fresh, smoky and creamy facets. In the background, the powdery notes of orris and […] More

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