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  • Rare Beginnings Brings a Fresh Floral Scent to Rare Beauty

    Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More

  • Ice Spice Takes In Ha Mood From Track to Fragrance

    Ice Spice enters fragrance with In Ha Mood, a new eau de parfum that takes its name from one of her best-known singles. She developed the release through her global licensing partnership with Revlon, extending her image into beauty through a scent centered on confidence, authenticity and self-expression. FRAGRANCES In Ha Mood follows a fruity […] More

  • Givenchy Takes L’Interdit Elixir in a Darker and Sweeter Direction

    Givenchy introduces L’Interdit Elixir, the newest fragrance to join its women’s L’Interdit collection. The release expands a lineup that already includes original compositions, hair perfumes and collector’s editions. With this edition, the house develops a richer and more intoxicating interpretation of the sensual character associated with the L’Interdit name. FRAGRANCES The fragrance takes inspiration from […] More

  • Cloud Aurora Drops as the Latest Ariana Grande Fragrance

    Ariana Grande introduces Cloud Aurora, the third fragrance in her popular Cloud collection. The new release follows the original Cloud and Cloud Pink, expanding the line with a warmer composition built around sugar, musk, vanilla, woods, and amber. FRAGRANCES Grande describes Cloud Aurora as the most personal fragrance in the series to date. Its development […] More

  • Gracie Abrams Fronts Chanel Coco Mademoiselle Crush Absolu

    Chanel introduces Coco Mademoiselle Crush Absolu with Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the face of its 2026 campaign. Olivier Polge created the new intense ambery fragrance as a magnetic impulse that can shift the mood of a moment, awaken the senses, and encourage personal discovery. FRAGRANCES The fragrance develops through fruity, floral, […] More

  • Tina Kunakey Fronts Vénus de Nina Ricci Eau de Parfum Florale

    Tina Kunakey brings summer energy to the campaign for Vénus de Nina Ricci Eau de Parfum Florale, a new fruity floral fragrance that pairs luminous orange blossom with juicy pineapple. The French model and actress presents the scent through a warm, sensual image that reflects its golden-hour inspiration. FRAGRANCES The composition opens with an immediate […] More

  • Valentino Beauty Introduces Vendetta Donna and Uomo

    Valentino Beauty opens a new fragrance chapter with Vendetta, a pair of scents built around instinct, desire and emotional intensity. Vendetta Donna and Vendetta Uomo approach the idea from different directions, using floral, gourmand, spicy and woody notes to create two distinct compositions connected by a shared emphasis on texture and skin. FRAGRANCES Master perfumer […] More

  • Ariana Grande Expands the Cloud Line With Cloud Aurora

    Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood. FRAGRANCES The Cloud franchise began in 2018 with the […] More

  • Abel Reworks Vanilla With Double Scoop

    Abel introduces Double Scoop, a new Eau de Parfum that approaches vanilla from a sharper, more contemporary angle. Launched in June, the fragrance moves away from the expected sweetness of the note and places it inside a warmer, more textured composition. The result centers on indulgence, but treats it with restraint, giving vanilla a savory […] More

  • Carolina Herrera Expands La Bomba With Intensa

    Carolina Herrera introduces La Bomba Intensa, the next chapter of La Bomba. The new Eau de Parfum takes the original fragrance into a more intense direction through juicy wild berries, Venezuelan orchid and red amber. Designed for evening wear and after-dark moments, the scent belongs to the floral ambery fruity family and speaks to women […] More

  • Khloé Kardashian Launches XO Blue Inspired by Sun and Sea

    Khloé Kardashian adds XO Blue to her fragrance portfolio, marking the third pillar in her beauty empire. Developed with DSM Firmenich perfumer Clement Gavarry, the scent captures a sun-drenched vacation experience, designed to transport the wearer through a defined olfactory journey. FRAGRANCES XO Blue opens with top notes of lychee and bergamot, leading into a […] More

  • INITIO Lift Me Up: Niche Fragrance Converting Sweet-Averse Wearers

    There is a particular kind of fragrance that earns its reputation quietly, through word of mouth, through skin rather than press releases, through the moment someone asks you what you are wearing. INITIO Parfums Privés Lift Me Up is moving exactly that way. Launched globally in February 2026 following an exclusive pre-launch at Neiman Marcus […] More

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