Giorgio Armani Fronts Armani’s Eau Pour Homme Fragrance Campaign
Almost 30 years after the original launch of the original Eau Pour Homme, in 2013, Giorgio Armani launched a new version of Eau Pour Homme. The new Armani Pour Homme is a revisit of the famous scent, working on the essential packaging, but keeping unaltered the classic and timeless olfactory notes.
Spontaneous and grand refreshment greets you at the top, brought to you by citruses: Sicilian mandarin, Californian green lemon, bergamot and petit grain (citrus leaf). The freshness of citruses is smoothened by orange blossom. At the heart there are elegant jasmine and lavender, accompanied by spices: nut, coriander, cinnamon and clove. The base is filled with warm sandalwood and masculine cedar, vetiver, oakmoss and patchouli that give the fragrance depth and natural feeling.
Providing an updated bottle, keeping the shape of the original one, revisited with metallic details, Eau pour Homme is a scent that embodies the manly elegance of the Armani man, and for this reason is the designer himself who fronts the advertising campaign.