Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention.
FRAGRANCES
A rediscovery by the house’s archivists sparked the project. After fifteen years of searching, they uncovered a forgotten bottle of Le Dix. This find prompted Balenciaga to faithfully reproduce its design, complete with glass globular cap, handtied ribbon, and packaging aged to suggest the passage of time. The fragrance box revives the original logotype of Le Dix, framed within Balenciaga’s modern industrial grey. Each bottle is made, sealed, and packaged in France.
Balenciaga designed the collection around contrast. The hues of the line move across a spectrum, beginning with light and ending in deep obsidian. The fragrances explore volume, structure, and duality through a meeting of traditional techniques and new olfactive signatures.
The project introduces refillable flacons and a narrative of continuity, positioning fragrance as both personal object and cultural artifact. Artist Katerina Jebb created the campaign imagery, capturing the visual language of the new release.
Each fragrance stands as an independent composition. No Comment uses Spanish cypress oil and green synthetic molecules to suggest silence and confidence. Getaria references Cristóbal Balenciaga’s birthplace, contrasting salty citrus and seaweed absolute with warm radiance. Twenty Four Seven cocoons the wearer in vanilla absolute, amber, and musk, presenting a scent for all hours.
To Be Confirmed translates the house’s tulip silhouette into scent with a tulip accord, Silverneedle tea extract, and blooming floral notes. Muscara builds from ambrette seed absolute and iris to produce a varnish-like tension with chemical precision. Le Dix returns as a reconstruction, pairing iris absolute with violet leaf and incense oils to reinterpret the house’s 1947 perfume.
100% amplifies rose essences through metallic synthetic notes for an operatic effect. Extra produces effervescence with pink pepper, everlasting flower accord, and leathery inflections. Cristóbal combines Assafi oud, patchouli, and oak moss to evoke the founder’s name and couture shapes. Incense Perfumum completes the line with incense oils, cedarwood, and labdanum resin, rendered in black to honor Balenciaga’s historic use of the color.
The collection is available at the Balenciaga Fragrance Store at 10 Avenue George V in Paris. It is also available at select Balenciaga stores in Europe and North America, with progressive rollouts scheduled for the Middle East, Asia, and additional international locations, as well as online at Balenciaga’s website.
