Gucci Bloom – First Women’s Fragrance by Alessandro Michele

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Gucci Bloom

Discover Gucci Bloom‘s fragrance campaign captured by fashion photographer Glen Luchford with actress Dakota Johnson and models Hari Nef and Petra Collins. To create his first women’s fragrance Gucci‘s creative director Alessandro Michele teamed up with master perfumer Alberto Morillas. Gucci Bloom notes include Tuberose absolute, Jasmine bud extract and Rangoon Creeper, a flower that changes from white to red when it blooms.

I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything” – Alessandro Michele.

A beautiful garden, a type of Eden. I started with this jasmine sambac from India, tuberose and musk. And Rangoon Creeper, which adds richness to Gucci Bloom.” – Alberto Morillas

Inside the scent a trio of essences create a new olfactory narrative. Instead of a classical pyramid construction–top, heart and base notes–Gucci Bloom opens fully at once with noble and rare flowers. Tuberose absolute harvested from India is interlaced with Jasmine bud extract to leave a fresh white petal perfume on the skin. Rangoon Creeper, used in fragrance-making for the first time, is a vine from South India that changes from white to pink to red when it blooms and has a slightly powdery feminine floral fragrance.


Gucci Bloom

Gucci Bloom