Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. The project marks the first time she wears Anderson’s Dior designs for a Miss Dior shoot. French filmmaker Manu Cossu directs the campaign film, while Lachlan Bailey photographs the accompanying images.
FRAGRANCES
The campaign places Portman in a Paris setting filled with flowers, connecting familiar Miss Dior imagery with the city. Cossu follows her through streets, a flower market and scenes built around large bouquets, while Chappell Roan’s “Good Luck, Babe!” provides the soundtrack. Portman described the incorporation of Anderson’s fashion into the campaign as an exciting change and pointed to the unusual combination of flowers and Parisian streets as one of its defining visual ideas.
Miss Dior itself also enters a new phase. Dior describes the current Eau de Parfum as a floral, vanilla and sensual composition centered on Centifolia rose absolute. The rose brings honeyed and lightly peppery qualities, while creamy vanilla, almond toned tonka bean absolute and a milky sandalwood accord add warmth and density. Dior sources Centifolia roses from its exclusive gardens in Grasse, including areas connected to Château de La Colle Noire and the Naysses estate, where Catherine Dior cultivated roses.
Catherine Dior remains closely connected to the fragrance. Christian Dior created Miss Dior in 1947 and named it after his younger sister, introducing the perfume in the same year as his first fashion collection.
The bottle now features an elongated houndstooth bow that references a pattern closely associated with Dior. For the new version, Dior worked with French ribbon maker Julien Faure, founded in 1864, to produce the fabric. The bow can also receive four personalized houndstooth treatments: silver and white tweed, two tone denim, pink and white, or black and white jacquard. According to current campaign material, each centimeter of the woven ribbon requires more than 10,000 stitches.
