Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance.
FRAGRANCES
Glimmer presents an amber floral composition with a gourmand twist. The campaign centers on the belief that one spark can create meaningful connections. Estée Lauder uses Steinfeld as the figure who carries that message through her energy, creative work and relationship with audiences.
Justin Boxford, global brand president of Estée Lauder, described Steinfeld as a natural match for Glimmer. He pointed to her confidence, contagious joy and understanding of community. He also noted that audiences have followed her career from her early acting work to her current position as an artist working in film, television and music.
According to Boxford, Steinfeld’s authenticity and creativity allow her to connect with several generations. Estée Lauder chose her as the ambassador because she can communicate the fragrance’s focus on connection and optimism through a career that already reaches audiences in several areas of entertainment.
Steinfeld has built a successful career as an actress, recording artist and producer. She earned an Academy Award nomination and later expanded her work through film, television and music. Her screen credits include Sinners, Spider Man: Across the Spider Verse, Pitch Perfect and True Grit. Her music career has generated billions of streams through songs including Love Myself and Starving.
For Steinfeld, fragrance can communicate emotion and create memories without words. She explained that scent can tell a story and leave an impression that remains with the wearer. Glimmer attracted her because she views it as a feeling as well as a fragrance. She also expressed pride in joining the project and representing the new release.
Estée Lauder will launch Glimmer Eau de Parfum next month through select global retailers. The release brings together an amber floral fragrance, a gourmand element and a campaign shaped around Steinfeld’s voice, career and connection with her audience.
