Estée Lauder introduces a new campaign featuring Nia Long, placing skincare at the center of its message. The campaign aligns with the Advanced Night Repair Serum and coincides with the announcement of Long as the brand’s first North American ambassador.
SKINCARE
The campaign unfolds through a video that draws from the structure of romantic comedies. It reworks the familiar date-night scenario, shifting attention toward self-care. Long appears in a setting where personal routine takes priority over a romantic interaction. The narrative builds around this decision, presenting skincare as an essential part of the evening.
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Estée Lauder frames the campaign under the title “The One,” presenting the serum as a reliable part of daily care. The story positions the product as a central element within Long’s routine, where application becomes a defining moment.
The Advanced Night Repair Serum remains the core of the campaign. The product focuses on nightly renewal and visible results by morning. It uses a formulation built around the brand’s Night Peptide, described as a 1-in-60-million component within the formula.
The campaign presents the serum as a tool for maintaining skin condition over time. It addresses fine lines and elasticity through consistent application, positioning the product within a daily regimen. The message centers on reliability, where repeated use leads to visible change.
Long’s role extends beyond the campaign visuals, marking a new stage in her relationship with Estée Lauder. As North American ambassador, she represents the brand within this market, bringing her image into alignment with its messaging.
